Arka Fincap?blur=25

The corporate name change is effective immediately and will be implemented across the company's products and services

exchange4media Staff Oct 14, 2019 2:56 PM


We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM


As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan Jun 7, 2019 8:28 AM

Comedy Malayalam?blur=25

Trend set by Doordarshan in the 90s has been continued by satellite channels like Asianet, Mazhavil Manorama and Amrita TV

Neethu Mohan Feb 13, 2019 8:24 AM


In the same category, Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to the top two spots

exchange4media Staff Nov 21, 2018 8:11 AM

Happy Mcgarrybowen?blur=25

Vimal Singh will be Senior Creative Director and Varun Khullar has been appointed as Creative Director in the agency's Gurgaon creative team.

exchange4media Staff May 31, 2018 1:30 PM

IBD conceptualises new 'Only Vimal' TVC?blur=25

The campaign is aimed at creating a distinct superior technology positioning for 'Only Vimal' in the men's wear category and presents the fabric as the hero, thereby giving the consumers strong reasons to engage with the brand

exchange4media Staff Sep 3, 2016 8:09 AM

IBD wins creative mandate for Only Vimal?blur=25

Only Vimal is regarded as one of the first major retail chain of stores to be set up across the country. IBD will be responsible for completely repositioning and revitalizing the brand image.

exchange4media Staff Aug 18, 2016 2:16 PM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL?blur=25

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

Celebrity endorsements and Pan Masala brands: The debate continues...?blur=25

Recent reports indicate that the Delhi government has written to Bollywood stars not to endorse pan masala brands as they contain potential cancer causing agents, and has requested them to join its Anti-Tobacco Drive.

Sarmistha Neogy Jan 19, 2016 9:05 AM

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently?blur=25

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish

Sarmistha Neogy Dec 3, 2015 8:09 AM

Snapdeal forms exclusive tie-up with OCM Suitings?blur=25

With a macro aim to create a one-of-its-kind fabric store, Snapdeal is hinting at a lot more of such partnerships going forward

Ankur Singh Nov 28, 2014 8:26 AM

Dentsu Media bags media mandate for Kurlon?blur=25

The account size is estimated to be approximately Rs 15 cr. The business will be handled out of Dentsu Media’s Bangalore office

exchange4media Staff Aug 30, 2013 7:36 AM

Only Vimal appoints Scarecrow as its creative agency?blur=25

Scarecrow bagged the account of the suiting and shirting brand post a multi-agency pitch

exchange4media Staff Jun 21, 2013 7:41 AM

Advertising with the stars: A look at fashion biz?blur=25

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Vimal Pan Masala chooses Yang over Mudra?blur=25

Yang adds Vimal Pan Masala to its list of clients. The incumbent on the account is Mudra Delhi. Size of the business is estimated to be Rs.15 crores.

exchange4media Staff Jan 4, 2012 5:15 PM