travel
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity
Anuja Jain Jun 25, 2026 9:20 AM
The CNBC-TV18 report claimed a proposal for a tax or cess on international travel was being discussed at the ‘highest levels’ of government
e4m Staff May 16, 2026 11:21 AM
A report by CNBC-TV18 claimed the government was weighing a new surcharge or tax on foreign travel
e4m Staff May 16, 2026 7:52 AM
He was earlier the Chief Commercial Officer – Holidays, Visas, Experiences & Cruises
Travel brands are allocating a larger share of budgets to search, programmatic and app-based channels, where user intent signals can be leveraged to deliver targeted messaging
Sunidhi Vijay Apr 30, 2026 8:10 AM
Up to 60% drop in interest across key corridors raises concerns over April-June recovery window for travel and hospitality
Anuja Jain Apr 25, 2026 8:30 AM
Online travel agencies are shifting marketing spends towards stable corridors with messaging being centred on flexibility, value and clarity
Pooja Yadav Mar 20, 2026 9:14 AM
Meher Bajwa most recently served as the Deputy Regional Director of Digital Operations
e4m Staff Jan 27, 2026 4:28 PM
Travel and hospitality brands are reworking search fundamentals, moving from keyword dependence to memory dependence, design-led content and experiences that AI can easily reference
Sunidhi Vijay Dec 19, 2025 8:41 AM
e4m tracks the journey of Thrillophilia and its founder Abhishek Daga from early hustle and hard resets to sustained, profitable scale
Pooja Yadav Dec 8, 2025 8:41 AM
According to the company, the in-app AI assistant understands queries intuitively, allowing travellers to ask, browse, and make bookings through simple conversations
Thomas Cook & SOTC Travel’s Van Tours are ideal for family/multi-generational family units
Jeet Sawhney has almost three decades of experience in the travel industry
e4m Staff Oct 15, 2025 1:28 PM
Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for millions of Indians
Simran Sabherwal and Anushka Roy Choudhary Oct 15, 2025 12:35 PM
The platform plans aggressive expansion to 40 destinations by the end of 2025
e4m Staff Oct 14, 2025 5:13 PM
In a chat with e4m, Cleartrip’s Govind Bansal shared how the brand is using AI and customer-first strategies to boost growth and ease pain points in India’s fast-growing travel market
Pooja Yadav Sep 23, 2025 9:32 AM
Email marketing is highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, travel being big investors; industry watchers say the real driver remains ROI
Sunidhi Vijay Sep 22, 2025 8:32 AM
Guest Column: Trupti Vasudev, Director, Actimedia PR & Digital and Board at Travel Lifestyle Network, shares insights on sustainable fashion and the revival of Indian crafts
Trupti Vasudev Aug 21, 2025 4:48 PM
Industry experts noted that rising Gen Z interest is prompting brands to allocate larger budgets toward promoting spiritual and culturally immersive destinations
Sunidhi Vijay Aug 21, 2025 9:09 AM
Rikant Pittie, CEO & Co-Founder, shares that looking ahead, EaseMyTrip’s strategy will double down on hyperlocalisation
Soumya Gawri Aug 4, 2025 8:54 AM
Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India
e4m Staff Jul 14, 2025 12:17 PM
Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions
Shalinee Mishra Jul 14, 2025 7:58 AM
Guest Column: Hari Ganapathy, Co-Founder, Pickyourtrail, discusses how influencer marketing is driving travel intent
Hari Ganapathy Jun 25, 2025 2:56 PM
TLN marks its 20th anniversary with a series of strategic announcements
e4m Staff Jun 24, 2025 5:59 PM
The campaign was executed for Reliance General Insurance & Curly Tales
Karan Johar was recently seen at the Cannes Film Festival with Tommy Hilfiger luggage
e4m Staff May 29, 2025 4:58 PM
BW Travel will offer curated travel inspiration, destination features, lifestyle trends, expert insights, and experiential storytelling
e4m Staff Apr 30, 2025 11:20 AM
As per media reports, Nishant Pitti may sell his remaining 14.21% stake in EaseMyTrip through a block deal
The campaigns mark SOTC’s regional connect across multiple geographies as part of its 75th anniversary celebrations
e4m Staff Oct 11, 2024 11:57 AM
SOTC has assigned its creative duties to 21N78E Creative Labs following a multi-agency pitch
The campaign marks the third collaboration between Ayushmann and Agoda
e4m Staff Jun 3, 2024 12:17 PM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Nilanjana Basu Oct 17, 2023 8:53 AM
A brand campaign featuring Ayushmann Khurrana is expected to launch in November
exchange4media Staff Sep 13, 2023 3:44 PM
Prior to joining Alike, Nathan most recently served as the AVP of Growth at The HelloWorld
exchange4media Staff May 23, 2023 5:27 PM
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Nilanjana Basu May 17, 2023 8:39 AM
Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences
Amit Mehta Feb 10, 2023 8:30 AM
The film will be promoted in English, Hindi, Marathi, Gujarati, Tamil, Kannada, Telugu and Bengali
exchange4media Staff Jan 22, 2023 6:00 PM
Directly mainly at Gen Zs, the campaign will be promoted on digital & social platforms, primarily YouTube, Facebook & Instagram
exchange4media Staff Jan 15, 2023 2:00 PM