ted
She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives
e4m Staff Sep 1, 2026 12:38 PM
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
e4m Staff Sep 1, 2026 12:14 PM
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
Previously, Verma was Associate Brand Manager at Himalaya Wellness Company
e4m Staff Aug 31, 2026 11:54 AM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
Shantanu David Aug 31, 2026 9:09 AM
New global media network, which has been created after merging Hearts & Science and Mediahub will operate across 40 markets with $9.1 bn in 2025 billings; APAC & LATAM leadership to be announced in Q4
For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming
Imran Fazal Aug 28, 2026 9:06 AM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
Sanyukta brings two decades of corporate and technology communications experience across India and Southeast Asia
e4m Staff Aug 26, 2026 2:47 PM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko
e4m Staff Aug 24, 2026 9:21 AM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
Prior to this, Khan was Digital Director at digital marketing firm First Page
The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business
Imran Fazal Aug 22, 2026 7:59 AM
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
e4m Staff Aug 21, 2026 1:33 PM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Ravalnath Joshi Aug 20, 2026 1:08 PM
Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership
e4m Staff Aug 20, 2026 1:05 PM
Bobble AI raised Rs 25 crore through secured debentures in March 2023
e4m Staff Aug 19, 2026 6:36 PM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
Karan Sehgal joins Voltas following a 16-year career with ITC Limited
e4m Staff Aug 18, 2026 10:49 AM
Deepessh D has been with Hyundai Motor since 2021 and was earlier Brand and Media Strategy Head
Alongside his CMO mandate, Mahadev also headed digital growth for the ZEE Network
e4m Staff Aug 17, 2026 9:22 AM
On Independence Day, Daljeet Narang, Founder & CEO of Sportedge, writes that Brand India must evolve from being bigger to being better
Daljeet Narang Aug 15, 2026 1:44 PM
Editorial leadership, global thought leadership, marquee IPs and technology-led transformation shape Zee Media’s Q1 momentum
e4m Staff Aug 14, 2026 7:26 PM
The network incurred Operating Expenditure of Rs 1,745.9 million in the first quarter
e4m Staff Aug 14, 2026 7:25 PM
Prior to this, JT Waszkowski was with Creo as Director, Account Management