tam-sports
The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
The report found considerable overlap between advertisers using broadcast television and connected television
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media landscape, said the company
e4m Staff Mar 11, 2026 5:07 PM
The analysis, based on 19 live matches across 16 TV channels, shows that the final match registered the steepest growth in ad volume
e4m Staff Oct 17, 2025 9:23 AM
Over 25 new advertising categories debuted in IPL 18, with Properties/Real Estate and Cellular Phone Services leading the charge, a TAM Sports report says
e4m Staff Jun 12, 2025 12:51 PM
As per a TAM Sport report, while the count of advertising brands grew 28% from last year, the number of product categories remained consistent across both seasons
e4m Staff Jun 3, 2025 12:29 PM
Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM Sports‘ recent report
Top brands advertising on WPL 2 live matches included Hero Vida V1, H&M, JioCinema, Apar Anushakti and World Gold Council
e4m Staff Feb 11, 2025 10:19 AM
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
e4m Staff Apr 15, 2024 5:50 PM
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
e4m Staff Nov 27, 2023 1:20 PM
This specialized service will provide real-time data and insights
exchange4media Staff Mar 24, 2023 3:23 PM
The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
exchange4media Staff Mar 8, 2023 4:51 PM
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
exchange4media Staff Jun 15, 2022 3:07 PM
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Sonam Saini Apr 8, 2022 8:44 AM
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
exchange4media Staff May 10, 2021 9:09 AM
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
exchange4media Staff Oct 15, 2020 8:16 AM