tam-sports
TAM?blur=25

The first pink ball Test between India and Bangladesh starts in Kolkata today

exchange4media Staff Nov 22, 2019 12:15 PM

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According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categories which saw growth

exchange4media Staff May 3, 2018 8:58 AM

Euro 2016 sees fewer ads; average ad volume per match plummets?blur=25

As per the data provided by TAM Sports, the average ad volumes per match dropped to 12 minutes in Euro 2016 as compared to 16 minutes that were shown during Euro 2012 while the total ad volumes in 2016 increased to 625 minutes as compared to 488minutes in the previous edition

Priyanka Mehra & Ronald Menezes Jul 20, 2016 8:15 AM

Euro 2016: Lionel Messi commands 26% share of endorsements, Dhoni falls down the order?blur=25

UEFA EURO 2016 has brought about a change in the market share held by celebrity endorsements. Lionel Messi climbs the charts while MS Dhoni and Virat Kohli have lost their favourability during the football tournament

Priyanka Mehra & Ronald Menezes Jul 11, 2016 7:58 AM

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share?blur=25

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Priyanka Mehra & Ronald Menezes Jul 7, 2016 8:17 AM

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share?blur=25

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand

Ronald Menezes Jul 7, 2016 8:17 AM

CSK brings in higher viewership than IPL’s average viewership?blur=25

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

exchange4media Staff Jul 15, 2015 10:18 AM

CSK brings in higher viewership than IPL’s average viewership?blur=25

CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data

exchange4media Staff Jul 15, 2015 8:55 AM

IPL 5: Season scores lowest opening in tourney history?blur=25

The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons

Noor Fathima Warsia Apr 12, 2012 12:04 PM

TAM Sports analyses audience & sponsorship for IPL 3 & 4?blur=25

TAM Sports has done an extensive assessment on IPL 3 and 4, focusing on the dynamics of TV audience and sponsorships.

exchange4media Staff Jan 4, 2012 8:59 AM

IPL4: MI vs Kochi match ranks second highest in 6 metros?blur=25

TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.74 TVR.

Fatema Rajkotwala Apr 21, 2011 9:14 AM

IPL4: 6-Metro analysis – higher viewership in digital households?blur=25

TAM Sports data shows that while the inaugural match has scored a high of 7.77 in 6 metros, average ratings of the first three matches are similar to the last two seasons. Once again digital households show higher viewership than all households.

Nitin Pandey Apr 14, 2011 12:30 PM

ICC CWC’11:  India-Sri Lanka finals rate 23.21; India-Pak numbers at 20.98?blur=25

Once again delivering above industry expectations, the India-Sri Lanka final match has rated as the single highest match of the tournament and with a margin. Tam Sports data shows that India-Sri Lanka match has rated 23.21 in the all India market for the C&S 4+ TG, while India-Pakistan has rated 20.98.

Noor Fathima Warsia Apr 6, 2011 9:10 AM

ICC CWC'11: The Good Deal…?blur=25

While the India team’s form may not be at its peak, but the peak ratings of World Cup 2011 matches and resulting CPRPs have advertisers smiling, at least so far…

Noor Fathima Warsia Mar 14, 2011 8:17 AM

ICC CWC'11: Digital scores over analog in ratings?blur=25

TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.

Fatema Rajkotwala Feb 24, 2011 9:28 AM

Special Update: ICC CWC'11:  Digital scores over analog?blur=25

TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.

Fatema Rajkotwala Feb 23, 2011 3:21 PM