tam-sports
The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Sonam Saini Apr 8, 2022 8:44 AM
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
The first pink ball Test between India and Bangladesh starts in Kolkata today
e4m Desk Nov 22, 2019 12:15 PM
According to the data provided by TAM to exchange4media for IPL 11, paints, pan masala/zarda/gutkha and cellular phone services were the other categories which saw growth
As per the data provided by TAM Sports, the average ad volumes per match dropped to 12 minutes in Euro 2016 as compared to 16 minutes that were shown during Euro 2012 while the total ad volumes in 2016 increased to 625 minutes as compared to 488minutes in the previous edition
Priyanka Mehra & Ronald Menezes Jul 20, 2016 8:15 AM
UEFA EURO 2016 has brought about a change in the market share held by celebrity endorsements. Lionel Messi climbs the charts while MS Dhoni and Virat Kohli have lost their favourability during the football tournament
Priyanka Mehra & Ronald Menezes Jul 11, 2016 7:58 AM
Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand
Priyanka Mehra & Ronald Menezes Jul 7, 2016 8:17 AM
Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand
Ronald Menezes Jul 7, 2016 8:17 AM
CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data
e4m Desk Jul 15, 2015 10:18 AM
CSK has always managed to get viewership which is above the average IPL match viewership every season, while RR viewership comes close to average IPL viewership, reveals TAM data
The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons
Noor Fathima Warsia Apr 12, 2012 12:04 PM
TAM Sports has done an extensive assessment on IPL 3 and 4, focusing on the dynamics of TV audience and sponsorships.
TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.74 TVR.
Fatema Rajkotwala Apr 21, 2011 9:14 AM
TAM Sports data shows that while the inaugural match has scored a high of 7.77 in 6 metros, average ratings of the first three matches are similar to the last two seasons. Once again digital households show higher viewership than all households.
Nitin Pandey Apr 14, 2011 12:30 PM
Once again delivering above industry expectations, the India-Sri Lanka final match has rated as the single highest match of the tournament and with a margin. Tam Sports data shows that India-Sri Lanka match has rated 23.21 in the all India market for the C&S 4+ TG, while India-Pakistan has rated 20.98.
Noor Fathima Warsia Apr 6, 2011 9:10 AM
While the India team’s form may not be at its peak, but the peak ratings of World Cup 2011 matches and resulting CPRPs have advertisers smiling, at least so far…
Noor Fathima Warsia Mar 14, 2011 8:17 AM
