sumanto-chattopadhyay
Himalaya?blur=25

The film has been shot, directed and edited remotely, spanning across several countries

exchange4media Staff May 6, 2020 5:15 PM

Indian adland?blur=25

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

covid-19?blur=25

The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic

exchange4media Staff Apr 18, 2020 10:34 AM

Cannes Lions 2020?blur=25

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

Luminous Power Technologies?blur=25

The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner

exchange4media Staff Mar 20, 2020 10:20 AM

Downturn?blur=25

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

82.5 Communications turns one?blur=25

Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant

exchange4media Staff Feb 13, 2020 8:18 AM

Effies 2020?blur=25

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

Haldiram's 82.5 Communications?blur=25

The agency will work towards making the brand even more relevant for a newer audience set

exchange4media Staff Dec 18, 2019 1:15 PM

Ram Ray?blur=25

Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'

Misbaah Mansuri Nov 14, 2019 7:11 AM

Himalaya?blur=25

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Kapil?blur=25

Arora has been with Ogilvy since September 2000; his appointment will be effective from August 1

exchange4media Staff Jun 6, 2019 5:25 PM

Sumanto?blur=25

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM

AI Main?blur=25

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

CERA?blur=25

The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces

exchange4media Staff May 21, 2019 2:08 PM

Sumanto Chill Out?blur=25

ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting

Noel Dsouza May 18, 2019 8:25 AM

Pitching Process?blur=25

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM