sumanto-chattopadhyay
Copywriting

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Kapil

Arora has been with Ogilvy since September 2000; his appointment will be effective from August 1

exchange4media Staff Jun 6, 2019 5:25 PM

Sumanto

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM

AI Main

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

CERA

The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces

exchange4media Staff May 21, 2019 2:08 PM

Sumanto Chill Out

ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting

Noel Dsouza May 18, 2019 8:25 AM

Pitching Process

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

CERA

The first phase of the campaign film showcases a family getting ready to have a picnic at home; Titled 'Tent', the film shows CERA's range of tiles, faucets and sanitaryware

exchange4media Staff May 9, 2019 6:40 PM

Ad Agencies

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Generation Z

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Sumanto Srikanth 82.5 Communications

A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness

Misbaah Mansuri Feb 4, 2019 8:45 AM

Sumanto C

Guest Column: Chairman & Chief Creative Officer, Soho Square, on how stories set humans apart from other species

Sumanto Chattopadhyay Oct 10, 2018 8:48 AM

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM

ITC launched a multi-film corporate campaign that encapsulates the company’s inclusive growth philosophy in the thought ‘Sab Saath Badhein’

exchange4media Staff Jan 31, 2018 5:19 PM

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