sumanto-chattopadhyay
ACC?blur=25

The campaign for Gold Water Shield cement has been created by 82.5 Communications Mumbai

exchange4media Staff Jul 28, 2020 2:50 PM

sumanto?blur=25

Guest Column: Sumanto Chattopadhyay, Chairman & Chief Creative Officer 82.5 Communications, writes how he triumphed over his own mental block about technology during the lockdown

Sumanto Chattopadhyay Jul 16, 2020 7:44 AM

Jeeru?blur=25

The digital film that launches the idea of #JeeruInside #JeeruOutside features radio jockey RJ Urmin

exchange4media Staff Jul 13, 2020 1:28 PM

Black Lives Matter?blur=25

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

Luminous World Environment Day?blur=25

Through the video, Luminous aims to change people’s perspectives in a simple yet thought-provoking manner

exchange4media Staff Jun 6, 2020 8:55 AM

Himalaya?blur=25

The film has been shot, directed and edited remotely, spanning across several countries

exchange4media Staff May 6, 2020 5:15 PM

Indian adland?blur=25

From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together

Misbaah Mansuri Apr 20, 2020 8:06 AM

covid-19?blur=25

The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic

exchange4media Staff Apr 18, 2020 10:34 AM

Cannes Lions 2020?blur=25

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

Luminous Power Technologies?blur=25

The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner

exchange4media Staff Mar 20, 2020 10:20 AM

Downturn?blur=25

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

82.5 Communications turns one?blur=25

Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant

exchange4media Staff Feb 13, 2020 8:18 AM

Effies 2020?blur=25

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

Haldiram's 82.5 Communications?blur=25

The agency will work towards making the brand even more relevant for a newer audience set

exchange4media Staff Dec 18, 2019 1:15 PM

Ram Ray?blur=25

Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'

Misbaah Mansuri Nov 14, 2019 7:11 AM

Himalaya?blur=25

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Kapil?blur=25

Arora has been with Ogilvy since September 2000; his appointment will be effective from August 1

exchange4media Staff Jun 6, 2019 5:25 PM

Sumanto?blur=25

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM