sumanto-chattopadhyay
Downturn?blur=25

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri 1 day ago

82.5 Communications turns one?blur=25

Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant

exchange4media Staff Feb 13, 2020 8:18 AM

Effies 2020?blur=25

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

Haldiram's 82.5 Communications?blur=25

The agency will work towards making the brand even more relevant for a newer audience set

exchange4media Staff Dec 18, 2019 1:15 PM

Ram Ray?blur=25

Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'

Misbaah Mansuri Nov 14, 2019 7:11 AM

Himalaya?blur=25

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Kapil?blur=25

Arora has been with Ogilvy since September 2000; his appointment will be effective from August 1

exchange4media Staff Jun 6, 2019 5:25 PM

Sumanto?blur=25

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM

AI Main?blur=25

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

CERA?blur=25

The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces

exchange4media Staff May 21, 2019 2:08 PM

Sumanto Chill Out?blur=25

ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting

Noel Dsouza May 18, 2019 8:25 AM

Pitching Process?blur=25

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

CERA?blur=25

The first phase of the campaign film showcases a family getting ready to have a picnic at home; Titled 'Tent', the film shows CERA's range of tiles, faucets and sanitaryware

exchange4media Staff May 9, 2019 6:40 PM

Ad Agencies?blur=25

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

OTT Premium Service?blur=25

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Generation Z?blur=25

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM