Himalaya & 82.5 Communications introduce hand wash, sanitizer range with ThePurestGreeting

The film has been shot, directed and edited remotely, spanning across several countries

e4m by exchange4media Staff
Updated: May 6, 2020 5:15 PM

The Himalaya Drug Company and 82.5 Communications have created a film to introduce its hand sanitizer and hand wash range, using #ThePurestGreeting – the ancient Indian tradition of Namaste as a form of greeting.

The film has been shot, directed and edited remotely, spanning across several countries. Over 15 Indian and international DoPs have collaborated on this film. With Namaste, the film introduces the range of Pure Hands Hand Wash and PureHands Hand Sanitizer with a reminder for everyone to ’keep distance but stay social’.

Speaking about the film, Philipe Haydon, CEO, The Himalaya Drug Company, said: “This film captures the beauty, essence, and great wisdom of our Indian greeting, Namaste. Today, as we practice social distancing, the phenomenal knowledge and wisdom of this greeting holds great value in our lives. At Himalaya, we have always been inspired by our rich heritage. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.”

Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company, said, “Himalaya is a well-known and trusted wellness brand, and we have always been at the forefront of ensuring the well-being of our consumers. With our Himalaya Pure Hands portfolio of Hand Wash and Hand Sanitizer, we ensure total hand hygiene, the first step to prevent infections. At a time when it's crucial to practice social distancing in addition to hand hygiene, Namaste is the warmest and best way to greet one another. With this brand film, we wish to highlight Namaste, the beautiful Indian custom of greeting, that has become more relevant today.”

Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications, said, “The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic."

Mayur Varma, ECD, 82.5 Communications, said, “While we are all trying our best to prevent the virus from spreading, we should keep spreading love. And a simple namaste helps us do that.”

Director Shashank Chaturvedi was clear he didn’t want to make another montage of user generated home videos. “This idea deserved a film which was not a ‘usual lockdown film’. Didn’t want it to get lost in the sea of sameness. It had to have some finesse. The challenge was, how to do it? We collaborated with many cinematographers and photographers across the world and asked them to take two shots in their environment with the people they were quarantined with. They were given a mood board so that the shots didn’t lose synergy with each other during the editing stage.”

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