82.5 curates campaign for launch of Hero Lectro’s e-cycle range

The films are based on the brand messaging of 'move at your will'

e4m by exchange4media Staff
Updated: Aug 1, 2020 9:05 AM
Hero Lectro

Hero Lectro has successfully launched its e-cycle range with a series of digital films. These films, however, don't shy away from the context of the new normal, and answer the question, 'Why Lectro?'

The films created by 82.5 Communications highlights the attractive product features such as top speed, maximum range, and various modes. The films end on the messaging of 'Move at your will'.

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.”

Chandana Agarwal, President North, 82.5 Communications said: “We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life's constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner - Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.”

According to Preeta Mathur, Group CD, North, 82.5 Communications: “The campaign idea ‘Move at your will’ intends to give the riders the sense of freedom they would get when they choose an e-cycle. Our films show everyday people having honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.”

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