Luminous & 82.5 Communications send a message to Mother Earth on World Environment Day

Through the video, Luminous aims to change people’s perspectives in a simple yet thought-provoking manner

e4m by exchange4media Staff
Updated: Jun 6, 2020 8:55 AM
Luminous World Environment Day

In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage the human race has done to the environment and its biodiversity over the centuries.

However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment. On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, we are trying to change people’s perspectives in a simple yet thought-provoking manner.

Speaking about the video, Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of ‘disturbing nature’ as well as proof of how quickly it regenerates when left in peace."

Preeta Mathur, Group CD, North, 82.5 Communications, added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth - if we pledge to reverse the damage now.” Chandana Agarwal, President North, 82.5 Communications, “The proposition for this creative is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous who always give us briefs that allows us to push ourselves.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube