sports-sponsorship
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
e4m Staff Oct 28, 2024 9:26 AM
By joining forces with Kerala Blasters FC, the brand is poised to connect with a larger, younger audience, the company said
e4m Staff Oct 18, 2024 5:40 PM
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
exchange4media Staff Jan 19, 2023 4:05 PM
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Kanchan Srivastava Sep 23, 2022 8:10 AM
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
exchange4media Staff Jan 25, 2022 5:28 PM
The 13th Esports World Championships will be held from November 16-20
exchange4media Staff Nov 15, 2021 1:32 PM
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
exchange4media Staff May 21, 2020 4:45 PM
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers
exchange4media Staff Mar 12, 2020 12:59 PM
As part of the deal for the NZC Home Series, Ebix will have the status of the ‘Powered By’ sponsor for India’s entire six-week tour of New Zealand
exchange4media Staff Jan 22, 2020 11:18 AM