According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL

exchange4media Staff May 21, 2020 4:45 PM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

As part of the deal for the NZC Home Series, Ebix will have the status of the ‘Powered By’ sponsor for India’s entire six-week tour of New Zealand

exchange4media Staff Jan 22, 2020 11:18 AM

Navroze D Dhondy, Founder & Managing Director of Creatigies Communications Pvt Ltd, sheds light on the journey and makings of the 1993 Hero Cup cricket tournament

exchange4media Staff Nov 27, 2019 11:59 AM

The fourth edition of the league is being played in 5 cities with 8 franchises and over 100 players from across the state

exchange4media Staff Jul 22, 2019 12:02 PM

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora Jul 11, 2019 8:57 AM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 18, 2018 8:55 AM

With Asian Games starting on August 18, there has been an increase in brands supporting non-cricket sports.

exchange4media Staff Aug 16, 2018 8:58 AM

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

exchange4media Staff Mar 17, 2017 4:11 PM

2nd edition of the report captures the emergence of new league sports in India

exchange4media Staff Apr 16, 2015 3:49 PM

As per the India Sports Sponsorship Report 2014, total sports mktg spends, which stood at Rs 21.39 bn in 2008, rose by 92% to Rs 41.1 bn in 2014. Spend in sport in India are dominated by cricket

exchange4media Staff Mar 4, 2014 5:24 PM