slice
Tropicana Slice

Cricketing icons Irfan Pathan and Yusuf Pathan, and Bollywood celebrities Soha Ali Khan and Neha Dhupia celebrate Iftar with Slice

exchange4media Staff Jun 4, 2019 4:07 PM

The Bollywood diva, at one stage, had endorsed as many as 20 brands in a year.

exchange4media Staff Jul 17, 2018 8:49 AM

The fizzy Slice will be 30 percent cheaper than other carbonated and non-carbonated drinks that Pepsico has in India, priced at Rs 12 for 250 ml PET bottle.

exchange4media Staff Mar 16, 2018 8:52 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Who wins Mango Wars?  Frooti, Maaza or Slice?

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo

Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports

exchange4media Staff Aug 4, 2014 9:27 AM

Katrina turns into a bride for Slice's SwayAAMvar campaign introducing 3 new flavours

The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage

Sonam Gulati May 23, 2014 7:55 AM

Contract Advertising wins creative mandate of Acer India

The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres

Priyanka Mehra Jan 21, 2014 11:16 AM

Contract Advertising wins creative mandate of Acer India

The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres

Priyanka Mehra Jan 21, 2014 10:46 AM

PepsiCo awards digital mandate of Slice to iContract

iContract will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 22, 2013 8:15 AM

PepsiCo awards digital mandate of Slice to iContract

iContract, which won the multi-agency pitch, will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 21, 2013 1:35 PM

Can Katrina Kaif help Line win the mobile messenger battle?

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 9:27 AM

Can Katrina Kaif help Line win the mobile messenger battle?

With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season

Saloni Surti Oct 7, 2013 7:35 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

Is the beverage category over-dependent on use of celebrities?

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Mango Slice takes experiences route to engagement

Conceptualised by JWT, Mango Slice embarks on an over month-long campaign from today to build consumer engagement via online & on-ground experiences

exchange4media Staff Feb 14, 2012 7:37 AM

Pepsico creates high brand recall for brand Slice in Mumbai

Katrina Kaif cheek-to-cheek with a cut mango – the visual is sensual, mouth watering, and traffic stopping. It’s the new Slice campaign hitting Mumbai. With the outdoor medium playing a lead role, Pepsico has set out to capture the mango-loving metropolis. The out-of-home plan is being executed by Platinum Outdoor.

Pallavi Goorha Kashyup Mar 13, 2010 7:29 AM

Slice unveils a new chapter of ‘Aamsutra’ for 2010

Slice has seen powerful consumer momentum post its re-launch two years back, creating disruptive excitement in the mango juice drinks category. Continuing with its concept of ‘Aamsutra’, which celebrates mango indulgence, PepsiCo has rolled out a new TVC, which went on air on February 26, 2010.

exchange4media Mumbai Bureau Feb 27, 2010 7:53 AM