Slice comes up with digital campaign - #SliceKiPeti

The campaign focuses on collaborating with social media influencers like Bharti Singh, Sonam Bajwa and Kusha Kapila

e4m by exchange4media Staff
Updated: May 30, 2020 9:51 AM

Slice has launched a digital forward, influencer-led campaign to give a fun twist to the age-old consumer behavior of buying their ‘aam ki peti’ every summer. The campaign has positioned #SliceKiPeti as the perfect solution to satiate the mango taste craving.

Speaking on the campaign, Vineet Sharma, Director, Juices, PepsiCo India, said: “The onset of summers brings with it the craving for mangoes and mango lovers across the country look forward to the season often buying and gifting “Aam ki petis” to enjoy their favourite fruit. Keeping this in mind, Slice is offering a thicker and tastier mango experience with #Slicekipeti to consumers for the perfect summer indulgence.”

The campaign focuses on collaborating with popular social media influencers across the country to depict the craving for mango taste and Slice being a perfect alternative.
Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila amongst others will be seen engaging with their audiences and sharing their version of missing mango experiences and new thickest and tastiest Slice quenching their taste craving.

The campaign is also integrated online to direct consumers to major grocery sites like Grofers and BigBasket in order to complete the consumer journey thereby setting an example on how brands can create integrated digital campaigns which drives salience and drives purchase.

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