From being sensitive towards brand purpose to looking carefully at legal nitty-gritty while creating a campaign, the advertising world can’t afford to make mistakes

Mansi Sharma Sep 6, 2021 4:30 PM

The TVC shows the actress posing the ultimate taste challenge to a fan

exchange4media Staff Mar 6, 2021 7:31 AM

The actress took to her social media account and posted a pic of hers wearing jewellery from Kalyan Jewellers’ latest collection

exchange4media Staff Nov 10, 2020 12:58 PM

The campaign focuses on collaborating with social media influencers like Bharti Singh, Sonam Bajwa and Kusha Kapila

exchange4media Staff May 30, 2020 9:51 AM

The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and the brand’s certified trainers

exchange4media Staff Apr 16, 2020 11:47 AM

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

Audible Suno offers over 60 original series in Hindi and English, featuring Amitabh Bachchan, Katrina Kaif, Karan Johar, Anil Kapoor, Farhan Akhtar, Tabu, Vir Das, Vicky Kaushal and many other stars

exchange4media Staff Dec 13, 2019 11:18 AM

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted pencil

exchange4media Staff Dec 11, 2019 12:26 PM

The Ayodhya verdict SC judges have been named Personality of the Year

exchange4media Staff Dec 2, 2019 5:38 PM

With the campaign, Reebok strives to further strengthen its commitment to the constant pursuit of fitness

exchange4media Staff Nov 20, 2019 3:40 PM

Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, makeup products that also care for the skin

exchange4media Staff Oct 23, 2019 1:46 PM

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

The India Today Conclave - Mumbai 2019 will be held on 20th & 21st September 2019, 10 a.m. onwards at the Grand Hyatt, Mumbai

exchange4media Staff Sep 16, 2019 2:25 PM