katrina-kaif
Making a case for neuromarketing, Birlasoft's Satinder Juneja says Indian advertising is still measuring what consumers say instead of what their brains actually do
Shalinee Mishra May 12, 2026 9:21 AM
Kay Beauty is available from September 3 at select Space NK stores across the UK
e4m Staff Aug 30, 2025 6:31 PM
Bollywood beauty Katrina Kaif isn’t just endorsing products, she’s building them
Soumya Gawri Jul 16, 2025 4:03 PM
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories for both the brands
Shalinee Mishra May 7, 2025 9:43 AM
The ‘Kalyan Muhurat Bride: Celebrating Her’ campaign is now live across various platforms, including television and social media
e4m Staff Jan 17, 2025 7:11 PM
While star power can catalyze a brand’s initial success, long-term growth requires a strong foundation beyond celebrity involvement. Experts weigh in
Soumya Gawri Nov 22, 2024 9:09 AM
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more
Ritika Raj Oct 28, 2024 9:17 AM
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
e4m Staff Jul 16, 2024 9:51 AM
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
e4m Staff Jun 13, 2024 4:24 PM
The apparel retailer has announced the launch of its 2024 Spring/Summer campaign with brand ambassador Katrina Kaif at its helm
e4m Staff Mar 14, 2024 1:05 PM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
e4m Staff Dec 31, 2023 10:00 AM
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
e4m Staff Nov 18, 2023 9:21 AM
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
'Kaif aligns seamlessly with Rado's core principles,' said CEO Adrian Bosshard
e4m Staff Oct 25, 2023 12:54 PM
The Japanese company aims to leverage India's expanding fashion market with this association
e4m Staff Sep 26, 2023 11:59 AM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Tanya Dwivedi Jul 15, 2023 8:36 AM
The campaign is named – Professional Waxing made easy #VeetItToBelieveIt
exchange4media Staff Jun 12, 2023 6:29 PM
Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand
Tanzila Shaikh Mar 10, 2023 9:49 AM



