Kay Beauty debuts in the UK with exclusive launch at Space NK

Kay Beauty, the Indian brand co-founded by actor and icon Katrina Kaif and Nykaa, India’s leading beauty and lifestyle destination, makes its exclusive UK debut at Space NK.

Kay Beauty becomes the first beauty brand founded in India to be launched at Space NK, one of the UK’s most prestigious luxury beauty retailers, bringing with it a new, inclusive beauty voice expertly crafted for the South Asian community and beyond. Founded in 2019, Kay Beauty is built on the pillars of performance, care, and inclusivity. It champions the belief that beauty isn’t about fitting in but about celebrating your authentic self, inspiring confidence through the message: #ItsKayToBeYou.

With a signature focus on natural, soft finishes, the brand offers lightweight, effortless makeup that celebrates every version of you. Combining modern innovation with the richness of India’s rich beauty heritage, Kay Beauty delivers high-performance, skin-friendly formulas that complement diverse complexions. Formulated with skin-loving ingredients like chamomile, marula oil, ceramides, lychee extract, and avocado butter, the brand’s #MakeupThatKares philosophy ensures a seamless blend of care, comfort, and long-lasting wear. Committed to cruelty-free practices and nourishing ingredients, Kay Beauty stands for beauty that is both kind and inclusive.

“Kay Beauty celebrates the transformative power of beauty, encouraging self-expression and empowering people to feel confident in their own unique identity,” says Katrina Kaif, Co- Founder of Kay Beauty. “The brand grew from my personal journey, both as an actor and as someone who wanted to build a space where beauty feels approachable rather than intimidating - a space that inspires self-expression and where individuality is embraced.”

“Launching with Space NK marks a significant milestone. It’s an iconic and highly respected beauty destination, and to be the first Indian brand on their shelves makes this moment incredibly meaningful,” she adds. “With the UK’s vibrant South Asian community and strong beauty culture, this is a powerful opportunity to connect with a global community that shares our values. We’re excited to share our skin-loving, high-performance formulas, and to continue championing inclusivity and the message at the heart of our brand: #ItsKayToBeYou and #MakeupThatKares.”    

Adwaita Nayar, Co-Founder of Nykaa, ED and CEO, Nykaa Fashion, and Head of Owned Brands, said, “The launch of Kay Beauty in the UK is more than just a brand milestone. It marks the beginning of a new chapter for Indian consumer brands with global ambitions. Nykaa has been a pioneer in India’s beauty retail revolution, serving over 45 million consumers by understanding their needs and aspirations. Kay Beauty, one of our most-loved owned brands, stands as a clear example of our vision - to build high-performance Indian brands that confidently compete on the global stage.”

“At Nykaa, we have always believed that Indian beauty brands deserve global recognition, not only because of our rich heritage but because of the quality, innovation, and intent they embody. Kay Beauty’s entry into the UK market is a proud moment for us. It represents a modern Indian voice in global beauty, one that is inclusive, confident, and here to make a lasting impact.” added Adwaita Nayar

“We’re thrilled to welcome Kay Beauty to Space NK as our first Indian brand,” says Margaret Mitchell, Chief Commercial Officer. “The brand’s philosophy, rooted in authenticity, self- expression and expert product design, aligns beautifully with what our customers are looking for. This launch allows us to better serve an incredibly important and growing community in the UK, while offering something genuinely unique and meaningful.” 

The UK launch brings a thoughtfully curated collection of 197 SKUs across Eyes, Lips and Face - including bestsellers like the Indian viral sensation Hydra Crème Lipstick, cult-favourite Hydrating Foundation and the multi-use Velvet Creme Blush. The Kay Eye Essentials feature a versatile range of Kajal’s, from classic black and brown to metallic and matte shades, along with the 2-in-1 Kajal Eyeliner Duo. Infused with Chamomile and Ceramides for comfort and #kare, these Kajal’s are designed to define your eyes in one stroke. Smudge-proof and long lasting, they deliver intense pigment and seamless wear - true to Kay Beauty’s signature of rich colour, effortless application, and performance that lasts.

With South Asians making up a significant part of the UK population, there’s a growing demand for beauty brands that resonate on both a cultural and performance level. British Asian consumers are seeking products that align with their identity, routines, and standards, without having to compromise.

Kay Beauty is available from 3rd September 2025 at select Space NK stores across the UK, and online at spacenk.com.