Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers

Tanzila Shaikh 7 hours ago


Under this association, Khan will be seen in a series of ad films

exchange4media Staff May 26, 2023 12:30 PM

Shah Rukh Khan?blur=25

The first product Shah Rukh will endorse is the realme 11 Pro Series 5G

exchange4media Staff May 25, 2023 12:59 PM


Mukherjee has over 16 years of experience in marketing, brand building and business leadership

exchange4media Staff May 22, 2023 2:50 PM


exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year

exchange4media Staff May 18, 2023 12:02 PM


From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

Tanya Dwivedi May 10, 2023 8:47 AM

Samantha Bukowski?blur=25

Bukowski first joined GroupM in 2019 to lead Wavemaker’s U.S. commerce strategy and capability

exchange4media Staff May 3, 2023 12:43 PM


Kukreja’s last role was as Managing Director of Marigold Park Capital Advisors (formerly Lupa Systems, India)

exchange4media Staff May 3, 2023 12:11 PM

car award?blur=25

Toyota Innova Hycross is the C&B Car of the Year and the C&B Two-Wheeler Of the Year is Suzuki V-Strom SX

exchange4media Staff May 1, 2023 12:39 PM


The campaign, conceptualized and produced by FCB India, features cricket sensation Yashaswi Jaiswal, international cricketer T. Natarajan, and the country’s first female bouncer Mehrunissa Shaukat Ali

exchange4media Staff Apr 29, 2023 7:50 AM


Company announces dividend at Rs 90/share & plan for additional creation of 10 lakh vehicles per year

exchange4media Staff Apr 26, 2023 5:45 PM


The microblogging platform has been beset with chaos ever since it stripped non-paying accounts of their legacy blue ticks on April 20

exchange4media Staff Apr 24, 2023 3:27 PM