Shilpi Shukla joins Highway Roop Precision Technologies as Group Head Comms & Branding
She brings over 20 years of experience across journalism, brand strategy and corporate communications
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Published: Oct 22, 2026 4:16 PM | 1 min read
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Shilpi Shukla has joined Highway Roop Precision Technologies Limited as Group Head Communications & Branding.
She brings over 20 years of experience across journalism, brand strategy and corporate communications. Her work spans executive voice, strategic positioning and narrative building, with a focus on helping founders, CXOs and brands establish their identity and communicate their values.
With 20+ years across journalism, brand strategy and corporate communications, she work with founders, CXOs and brands on how they show up and what they stand for.
Before joining Highway Roop Precision Technologies, she was associated with Vedanta Resources Limited for four years as Group Head – Digital Communications.
In her new role, she will take on the communications and branding mandate at the precision technology company, drawing on her experience across journalism, brand strategy and corporate communications.
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