Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth

Sunidhi Vijay Aug 25, 2026 8:46 AM

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth

Kumar Suryavanshii Jul 16, 2026 8:22 AM

In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy

e4m Desk Jul 6, 2026 11:06 AM

Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital

e4m Staff Jun 30, 2026 7:49 PM

Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business

Shantanu David Jun 30, 2026 9:17 AM

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

A film by Grant Thornton Bharat shows how employee value proposition playbook is transforming, its implications, changing storytelling equation, what future holds, and more

Ritika Upmanyu Apr 16, 2026 11:36 AM

The news of retention comes after e4m earlier today reported that Sangani has decided to step down as CEO of News18 Digital

e4m Staff Jan 8, 2026 4:09 PM

Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts

Sohini Ganguly May 31, 2024 8:39 AM

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is expediting pending promotions

Naziya Alvi Rahman Apr 10, 2024 8:33 AM

Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending

Kanchan Srivastava Nov 7, 2023 8:39 AM

Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads

Sohini Ganguly Oct 26, 2023 9:06 AM

He was earlier Associate Director-Customer Loyalty and Retention

e4m Staff Oct 3, 2023 7:04 PM

The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market

exchange4media Staff Jul 26, 2023 12:08 PM

The media spends were estimated to be around $1.5 billion

exchange4media Staff Mar 27, 2023 4:17 PM

A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach

NATIVE CONTENT Feb 10, 2023 3:51 PM

WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses

exchange4media Staff May 13, 2022 11:17 AM