Domex versus Harpic?blur=25

Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war

Medha Jha Nov 22, 2022 4:23 PM

saurabh khattar?blur=25

He was previously the India lead, Strategic Partnerships at the organisation

exchange4media Staff Nov 11, 2022 3:36 PM

gunjan khetan?blur=25

Previously, Khetan was with Reckitt where he last served as VP (marketing)

exchange4media Staff Oct 31, 2022 7:51 AM


The court was hearing an appeal by Reckitt Benckiser challenging an order against its plea for restraining HUL’s TV commercial for Domex

exchange4media Staff Sep 28, 2022 12:04 PM


The campaign aims to elevate Reckitt’s commitment to improving hygiene and sustainability in the ASEAN region

exchange4media Staff Aug 11, 2022 11:58 AM


dentsu X has been handing offline media mandate for Reckitt India since 2020

exchange4media Staff Mar 11, 2022 11:37 AM

TAM Adex?blur=25

As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021

exchange4media Staff Jan 19, 2022 9:02 AM

News ads?blur=25

As per TAM AdEx data, Reckitt Benckiser emerged as the top advertiser in the news genre during the last 10 months of 2021

exchange4media Staff Jan 19, 2022 8:39 AM


The mandate cements the five-year-old ongoing relationship between the companies that witnessed positive business results year-on-year

exchange4media Staff Jan 5, 2022 9:16 AM

Kapil Pillai?blur=25

Pillai, Reckitt’s Regional Marketing Director - Hygiene for South Asia, shared how the brand is finding constancy in variability

exchange4media Staff Dec 17, 2021 12:12 PM


Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

exchange4media Staff Oct 29, 2021 8:31 AM


Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’

exchange4media Staff Oct 5, 2021 5:22 PM


The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program

exchange4media Staff Oct 4, 2021 2:20 PM


The two films for each of the brand's variants have been conceptualised by McCann Worldgroup and produced by Little Lamb Films

exchange4media Staff Sep 25, 2021 8:53 AM

UN Women - Reckitt?blur=25

With this partnership, Reckitt will engage with 2 billion people through its programmes, partnerships, and campaigns

exchange4media Staff Aug 27, 2021 12:30 PM