The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences

exchange4media Staff Apr 10, 2021 8:46 AM

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Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment

Tasmayee Laha Roy Mar 30, 2021 8:24 AM


Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM


The campaign by Wunderman Thompson South Asia focuses on the brand's new product --Faasos Signature Rolls

exchange4media Staff Aug 29, 2020 9:13 AM

Valentines Day Ad Campaigns?blur=25

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

Sagar Kochhar?blur=25

A jury member at the NEONS OOH Awards 2020, Kochhar, CMO, Rebel Foods spells out why it's important to creatively break clutter

exchange4media Staff Feb 7, 2020 8:05 AM


Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff Jun 25, 2019 1:07 PM


From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh May 30, 2019 8:55 AM

Behrouz Biryani DCMN India?blur=25

The account will be managed from DCMN India’s Gurgaon office, and will be led by Bindu Balakrishnan, Country Head, DCMN India

exchange4media Staff Feb 28, 2019 3:52 PM