Striking a balance between creativity and execution will make the cut: Sagar Kochhar

A jury member at the NEONS OOH Awards 2020, Kochhar, CMO, Rebel Foods spells out why it's important to creatively break clutter

e4m by exchange4media Staff
Updated: Feb 7, 2020 8:05 AM
Sagar Kochhar

The most awaited NEONS  OOH Awards now in its 10 edition is just a month away. The two-day event, which discusses the challenges of the OOH Industry and how to tackle them, is set to be held in Mumbai on March 12th and 13th. The conference will bring together some of the greatest minds of the OOH industry from India and abroad, and will culminate into an award ceremony.

Sagar Kochhar, CMO, Rebel Foods will be one of the members on the jury board. He is an experienced Chief Marketing Officer with an illustrious history in the consumer service and internet industry. Kochhar is adept at operations and team handling. He is also skilled in Brand marketing, Customer Life-cycle Management, Revenue management, Product management, Strategy, and Managing & Building new businesses. In a discussion with e4m, Kochhar spells out the importance of presenting a well sought after OOH campaign.

Kochhar remarks, “I’m very privileged and honoured to be part of this very jury. More importantly, I’m super excited to be witnessing some of the best pieces of work in the OOH space. As the canvas gets bigger, it also gets cluttered. I look forward to brands that have been able to break that. I thank exchange4media for bestowing me this very opportunity.”

Speaking about the entries that will make the cut on D-Day he shares, “The winning entries will be clutter-breaking in terms of creativity. But they would also be the ones that would strike the right balance between creativity and execution. Both in terms of getting the messaging and the medium right, the agency's efforts will have to reflect in their results, which will form an important part of the evaluation. I would like to wish all the very best to all the entrants."

The NEONS OOH Awards & Conference is a platform for OOH stakeholders to amplify the new growth avenues and collaborate in making the industry bigger with expanding the growth results. The awards that have been lined up is the first of its kind OOH event that will recognise creative and outstanding work in the outdoor medium.

Does this insightful message from one of the potent members in the Industry drive you to participate? Registrations are now open, don’t miss out on the chance: 

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