ratings
The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership
BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"
Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging policy is not maintainable
The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient
Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter
Imran Fazal Jul 10, 2026 9:20 AM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Ganapathy Viswanathan Jul 9, 2026 10:40 AM
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
Imran Fazal Jul 9, 2026 9:15 AM
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Brij Bakshi Jul 8, 2026 6:06 PM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Imran Fazal Jul 3, 2026 8:59 AM
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Imran Fazal Jun 29, 2026 8:11 AM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
Imran Fazal Jun 8, 2026 8:25 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
Srinivasan Swamy, AAAI Chief and Executive Group Chairman of RK Swamy, also cautioned against the proliferation of multiple measurement systems
Imran Fazal Apr 14, 2026 10:19 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
The mandate to scale up by 10,000 meters annually has drawn criticism for being overly ambitious for MIB
Imran Fazal Mar 28, 2026 10:56 AM
Under the policy, the government may restrict rating agencies from operating in sensitive geographic areas on national security grounds
Imran Fazal Mar 27, 2026 8:52 PM
The guidelines mandate that the privacy of metered homes must be strictly maintained
Imran Fazal Mar 27, 2026 8:47 PM
The move could pave the way for global measurement firms and data analytics companies to enter India’s television ratings market
Imran Fazal Mar 27, 2026 7:44 PM
Even a first violation triggers a one-month suspension of ratings, effectively halting the agency’s data output and disrupting the flow of audience measurement for broadcasters and advertisers
e4m Staff Mar 27, 2026 7:24 PM
Existing agencies have been given a tighter timeline of six months to reach the 80,000 mark
Imran Fazal Mar 27, 2026 7:12 PM
In an order dated 6 March, the Ministry of Information and Broadcasting directed BARC to suspend TRP reporting for four weeks
e4m Staff Mar 24, 2026 5:14 PM
The four-week pause could be extended further if authorities believe the risk of panic-mongering or sensationalism persists
Ruhail Amin Mar 6, 2026 6:25 PM
According to media reports, the pilot is being conducted with a leading industry player, to formally test an integrated cross-platform measurement model
e4m Staff Feb 26, 2026 9:11 AM
In its annual meeting, NBF adopted a resolution stating that the matter of Kerala TRP scam will be formally taken up with BARC
BARC India has said that it will stay committed and accountable towards the stakeholders
With questions swirling around how ratings were influenced, sensitive data was accessed and money used to distort audience metrics, industry experts warn of deeper weaknesses and blind spots
Aditi Gupta Nov 28, 2025 9:09 AM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
e4m Staff Nov 11, 2025 2:38 PM