race
Shift from TV to Streaming?blur=25

A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

Karan Bedi and Priti Shahani shortlisted for Applause CEO role?blur=25

Industry chatter links the former Junglee Pictures president Shahani to the Aditya Birla Group’s content arm; company maintains silence

e4m Staff Apr 20, 2026 8:49 AM

Stop the AI Race?blur=25

Nearly 200 protesters, including researchers, academics and AI safety advocates, took part in the march

e4m Staff Mar 24, 2026 3:56 PM

Bill Condon appointed Head of Advertising Sales at Gracenote?blur=25

Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo

e4m Staff Jan 22, 2026 12:18 PM

Leandro Barreto appointed Chief Marketing Officer at Unilever?blur=25

Leandro Barreto is currently Chief Marketing Officer for Unilever’s Beauty & Wellbeing Business Group

e4m Staff Dec 19, 2025 8:07 AM

Own Your Body, Hrithik Roshan?blur=25

Hrithik Roshan was chosen as the face of Own Your Body because his lifestyle mirrors the brand’s philosophy

e4m Staff Sep 24, 2025 11:12 AM

eastern?blur=25

Eastern has launched a visually compelling brand film that chronicles the inspiring journey of Veeyapuram village and Village Boat Club

e4m Staff Aug 29, 2025 3:54 PM

Gracenote?blur=25

Phanimohan Kalagara, Global CTO of Gracenote, speaks on leveraging AI-driven metadata to revolutionize media discovery, contextual advertising, and global content personalization

Shantanu David Apr 21, 2025 8:47 AM

Grace Kao?blur=25

Prior to this, Grace Kao held the role of VP - Consumer and Business Marketing at the company

e4m Desk Apr 17, 2025 1:03 PM

fancode?blur=25

Multilingual streaming and premium non-live content also announced

e4m Staff Mar 13, 2025 7:13 PM

Asian Paints?blur=25

Ogilvy’s branded content and activations wing set up a small core unit at Alappuzha in July 2022

exchange4media Staff Aug 21, 2023 3:13 PM

Cannes Havas?blur=25

At Cannes Lions 2023, Neeta Nair speaks to Donna Murphy, Tracey Barber and Rana Barua

Neeta Nair Jun 20, 2023 9:11 AM

Verve?blur=25

With Verve Media onboard, Big Flex plans to explore new avenues of effective online presence

exchange4media Staff Jul 4, 2022 10:40 AM

Co-Founder, Scenic Communication?blur=25

Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, believes that with nutraceutical brands now in the spotlight, the time is ripe for the industry to leverage communication tools like PR

Anindita Gupta Jul 22, 2021 12:11 PM

TVS?blur=25

The film brings together the thrill of TVS NTORQ 125 Race Edition and the excitement of the world of graphic novels

exchange4media Staff Sep 28, 2020 4:22 PM

Heroes of the Human Race?blur=25

The campaign is a small expression of the brand's gratitude towards those who went above and beyond during the crisis

exchange4media Staff Jun 20, 2020 12:20 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 16, 2020 10:00 AM

MediaCom and Duracell?blur=25

The account covers 32 markets, including the US, UK and China

exchange4media Staff May 14, 2020 8:16 AM