Duracell awards global media account to MediaCom

The account covers 32 markets, including the US, UK and China

e4m by exchange4media Staff
Updated: May 14, 2020 11:02 AM
MediaCom and Duracell

MediaCom has been appointed Duracell’s global media agency of record, following a competitive pitch.

 The win covers 32 markets, including the US, UK and China.

 The account was previously managed by Starcom. MediaCom will take over the business on July 1, 2020.

 While many global pitches have been paused due to Coronavirus, the Duracell pitch started in November and the key chemistry meetings and face-to-face presentations were completed before the lockdown began in many markets.

 “The future is battery powered. Duracell is an iconic brand and it gives us great pride to welcome them back into the MediaCom family. We are excited to apply our unique expertise and strategic thinking through our standout people,” said Nick Lawson, Global COO, MediaCom.

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