pulse
Jyotiroop Barua, Business Head–Confectionery at DS Group, explains how the company is leveraging Pulse to expand into adjacent categories, driving innovative on-ground activations and more
Simran Sabherwal Dec 3, 2025 1:14 PM
The new feature marks a shift from reactive conversations to proactive daily assistance
e4m Staff Sep 26, 2025 6:07 PM
Kapoor’s belief in purity and wellness choices makes her association with Organic Tattva a natural and powerful association, the company said
e4m Staff Jun 10, 2025 11:58 AM
Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural marketing and building of the blockbuster brand, Pulse
Simran Sabherwal May 26, 2025 9:00 AM
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM
Mona Jain has over three-and-a-half decades of experience in the media and advertising industry
e4m Staff Jan 6, 2025 12:30 PM
Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
e4m Staff Feb 29, 2024 4:52 PM
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
e4m Staff Dec 26, 2023 11:40 AM
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
Tanzila Shaikh Oct 5, 2023 8:54 AM
The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures
exchange4media Staff Apr 24, 2023 2:05 PM
The campaign has been conceptualised by Wunderman Thompson
exchange4media Staff Mar 28, 2023 3:00 PM
A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
exchange4media Staff Oct 11, 2022 8:46 AM
Conceptualized by Wunderman Thompson, Gurugram, the campaign #PulseLapakChallenge is launched by influencers Avneet Kaur, Surbhi Samriddhi, and Abhishek Nigam
exchange4media Staff Oct 4, 2021 4:17 PM
The tool is based on real consumer behaviour of over 250 million users, providing insights on a weekly basis
exchange4media Staff Sep 3, 2020 11:05 AM
Market Pulse is a market analysis platform that helps people navigate and profit in the financial markets
exchange4media Staff Sep 2, 2020 6:42 PM






