PKL Season 7 has registered 9% growth in viewership with 1.2 billion impressions

Sonam Saini Nov 18, 2019 8:25 AM


Telugu Titans will be playing their Season7 home matches from July 20-26, 2019 at Gachibowli Indoor Stadium

exchange4media Staff Jul 17, 2019 2:14 PM


Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM


The live coverage of the new season will begin at 7:00 pm with matches beginning at 7:30 pm on the Star Sports Network and Hotstar

exchange4media Staff Jun 21, 2019 6:23 PM


The tournament will be held from May 13 to June 4 across three legs at Pune, Mysore and Bengaluru

exchange4media Staff May 10, 2019 3:14 PM


IPKL falls under the aegis of New Kabaddi Federation with DSPORT as official broadcast partner

exchange4media Staff Apr 24, 2019 8:28 AM


Apart from Vivo, Star has roped in Thumps Up as ‘powered by’, Bajaj Electricals, Honda & Tata Motors deshketruck as ‘associate’ sponsors and RR Kables as ‘broadcast’ sponsors.

Sonam Saini Oct 4, 2018 9:00 AM


Silly Monks Entertainment garnered momentum with the recent acquisition of 51% stake in Chintala Sports Pvt Ltd, the curators of Telangana Premier Kabaddi League

Neethu Mohan Aug 28, 2018 8:57 AM


It has acquired a 51 percent stake in Chintala Sports, the curator of the Telangana Premier Kabaddi League (TPKL), a regional avatar of the Pro Kabaddi League (PKL)

exchange4media Staff Aug 20, 2018 3:48 PM


SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

exchange4media Staff Sep 19, 2017 7:52 AM


PKL sees phenomenal growth in various states with an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by 40 per cent 34 per cent respectively

exchange4media Staff Aug 11, 2017 7:56 AM

How will Pro Kabaddi League’s bi-annual format play out for brands and the audience ??blur=25

2015 saw the network raking in an estimated Rs 50 crore in advertising and sponsorship revenue. Brands on board were State Bank of India, Flipkart, Mahindra 4W, Coca-Cola, Britannia, Himalaya Face Wash and Skore Condoms. This year Star TV, co-owner of the league, has signed up Gionee Mobiles and Fair & Lovely Men's as new sponsors for its third season, apart from retaining its existing core sponsors. And with PKL going bi-annual from 2016, there’s possibility of the property raking in more moolah than 2015.

exchange4media Staff Feb 10, 2016 8:56 AM

We have a “take it or leave it” approach with advertisers: Ronnie Screwvala?blur=25

In an interview with exchange4media, Ronnie Screwvala, owner of U Mumba and founder of USports, speaks about the PKL, the need for advertisers to keep up with the times and the potential in the field of sports

Abhinn Shreshtha Nov 6, 2015 8:33 AM

Pro Kabaddi League revenue estimated at Rs 50-55 crore in season 2?blur=25

In its second edition, the League has earned more brand sponsorships as well as advertisers in addition to higher viewership

exchange4media Staff Aug 26, 2015 7:51 AM

Is the title sponsorship for Pro Kabaddi League a hard egg to crack??blur=25

As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this a strategic decision by Star or is the deal tough to crack?

Collin Furtado Jun 10, 2015 8:30 AM