party
Data Security?blur=25

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Arvind Kejriwal?blur=25

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Political ads in DMRC?blur=25

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

Elections?blur=25

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

abhishek dawn?blur=25

Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

chrome?blur=25

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

IPRCCC Political Party Panel?blur=25

A panel discussion with political leaders on how important communication is for political parties especially when the country is under a grip of anti-CAA protests

exchange4media Staff Dec 21, 2019 9:37 AM

Likee?blur=25

The party has launched six official profiles on the short video creation platform

exchange4media Staff Sep 25, 2019 12:15 PM

BJP?blur=25

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur Jun 4, 2019 8:37 AM

Prime Minister Modi?blur=25

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy May 22, 2019 9:29 AM

Newsx?blur=25

According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats

exchange4media Staff May 20, 2019 1:14 PM

BJP Congress?blur=25

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

AutoAD?blur=25

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

WomensDayBW?blur=25

The survey says Indira Gandhi, as PM, did most for women, but ranks BJP as the most women-friendly party

exchange4media Staff Mar 8, 2019 6:19 PM

madison logo?blur=25

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff Mar 8, 2019 12:08 PM

SMAASH?blur=25

SMAASH aims to tap in the market of single people who often feel neglected on Valentine’s Day

exchange4media Staff Feb 14, 2019 4:31 PM

Congress?blur=25

Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

exchange4media Staff Feb 7, 2019 3:35 PM

News Next 2019?blur=25

The 11th edition of enba 2018 News Broadcasting Awards and NewsNext Conference 2019 is scheduled for February 16 at Hotel Radisson Blu in Noida

exchange4media Staff Jan 24, 2019 8:51 AM