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As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
As per the EU, the aim is to allow third party online search engines to 'optimise their search services and contest Google Search's position'
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
Shveta Singh Apr 14, 2026 3:46 PM
Over time, Shashi Tharoor’s distinctive style came to be called ‘Tharoorism’, reflecting his intellectual engagement, literary expression, and commitment to civilised political discourse
e4m Staff Mar 11, 2026 12:16 PM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 9:25 AM
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, reshaping business models and the economics of digital advertising
Anuja Jain Nov 20, 2025 9:21 AM
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
Kanchan Srivastava Nov 12, 2025 9:33 AM
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data
Anuja Jain Sep 26, 2025 8:31 AM
Known for his clarity of thought and strong grassroots connect, Bhadoria commands both the trust of the public and the respect of his peers
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
Brij Pahwa May 6, 2025 11:11 AM
Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful
Shantanu David Apr 29, 2025 9:13 AM
The tech giant had earlier announced plans to phase out third-party cookies by 2022
Brij Pahwa Apr 28, 2025 2:11 PM
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
Brij Pahwa Apr 7, 2025 6:33 PM
The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech
Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data
Shantanu David Mar 11, 2025 8:56 AM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
MRC has renewed accreditation for Nielsen’s national panel measurement
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say industry observers
Shantanu David Sep 12, 2024 9:05 AM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
e4m Staff Aug 12, 2024 1:26 PM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
e4m Staff Oct 4, 2023 10:16 AM
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
The event is being held in collaboration with Paytm Insider
exchange4media Staff Jan 31, 2023 12:44 PM
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Shantanu David Jan 16, 2023 9:06 AM
Jab Prestige sambhale kitchen ka kaam, party host karna hoga aasan, says the film
exchange4media Staff Jan 1, 2023 10:00 AM
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
exchange4media Staff Dec 21, 2022 10:44 AM