muthoot
His appointment as Managing Director and Chief Executive Officer will be effective from 1 July 2026
e4m Staff Jun 26, 2026 12:17 PM
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
Through this film, The Muthoot Group acknowledges the invaluable role women play in nurturing families and workplaces equally
NATIVE CONTENT Mar 8, 2026 8:00 AM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.
e4m Staff Dec 15, 2025 5:21 PM
The collaboration seeks to reach underserved customer segments, including individual entrepreneurs and Small and Medium Enterprises (SMEs)
e4m Staff Nov 10, 2025 5:35 PM
Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a testimonial consumer campaign into a movement inspiring empowerment, while driving company growth
Simran Sabherwal and Anushka Roy Choudhary Oct 23, 2025 9:07 AM
The film tells the story of three soldiers returning home for Diwali, capturing themes of remembrance, brotherhood and togetherness
e4m Staff Oct 17, 2025 5:05 PM
The award recognises Balachandran's two-year tenure leading the brand's transformation, with a focus on digital marketing and strengthening its position as a gold loan specialist
e4m Staff Sep 24, 2025 5:44 PM
As Senior General Manager, Marketing & Strategy at The Muthoot Group, Abhinav Iyer’s journey is marked by persistence, adaptability and clarity of purpose
e4m Staff Sep 23, 2025 10:32 AM
Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more
Sunidhi Vijay Sep 12, 2025 9:15 AM
The series returns with a star-studded, AI-powered film, telling the inspiring story of a tiffin service owner's journey to a cloud kitchen empire, proving how gold loans can fuel dreams.
e4m Staff Sep 9, 2025 12:32 PM
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and more
Simran Sabherwal Jul 23, 2025 9:10 AM
Industry observers suggest that this pitch will see intense competition, given the account size and the visibility associated with the brand
e4m Staff Apr 5, 2025 10:45 AM
With actress Madhuri Dixit as the narrator, the initiative shares inspiring real-life stories of actual Muthoot Finance Gold Loan customers who turned their dreams into reality
e4m Staff Mar 25, 2025 12:46 PM
The two-film campaign will continue throughout the fourth quarter of FY25 across platforms
Under the campaign, the company has created a specialised, highly-secure, free-of-cost locker facility for devotees
e4m Staff Jan 23, 2025 7:21 PM
Tina George Muthoot, Thomas Muthoot John, and Suzannah Muthoot—have joined as Executive Directors in Muthoot Capital Services, Muthoot MicroFin, and Muthoot Housing Finance, respectively
e4m Staff Dec 24, 2024 5:21 PM
Abhinav Iyer, Senior GM – Marketing and Strategy at Muthoot Finance, discusses the company’s new campaign, customer trust, offerings beyond gold and more
Ruhail Amin Oct 28, 2024 12:24 PM
The campaigns highlight the simple process of obtaining Business and Two-Wheeler Loans by making a call to MFL
e4m Staff Oct 28, 2024 11:57 AM
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
e4m Staff Aug 12, 2024 5:36 PM
Havas Media's Bengaluru unit will drive media duties of the brand across OOH, digital, TV, print, and on-ground activations
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
Sohini Ganguly Jun 25, 2024 2:54 PM
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
e4m Staff Jun 7, 2024 12:46 PM
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
e4m Staff May 29, 2024 11:48 AM
According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation
e4m Staff Mar 13, 2024 5:01 PM
Dixit was onboarded as Brand Ambassador earlier this year
exchange4media Staff Aug 21, 2023 11:34 AM
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
exchange4media Staff Mar 27, 2023 10:06 AM
The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
exchange4media Staff Jan 7, 2023 9:26 AM
Aggarwal earlier was MD & CEO at National Trust Housing Finance Limited and has 20 years of experience
exchange4media Staff Jan 4, 2023 4:21 PM
Aggarwal earlier served as MD & CEO at National Trust Housing Finance Limited
exchange4media Staff Jan 4, 2023 12:00 PM
Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
exchange4media Staff Dec 31, 2022 7:05 PM
The agency also won the OOH mandate for Muthoot Forex for the Kochi market
exchange4media Staff Nov 7, 2022 11:36 AM
The most appealing and creative ad campaigns that impressed us between October 1 and 15 of 2022
exchange4media Staff Oct 19, 2022 9:08 AM
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
exchange4media Staff Oct 15, 2022 7:49 AM
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Shantanu David May 18, 2022 8:39 AM
The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season
exchange4media Staff Apr 16, 2022 8:43 AM
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit
exchange4media Staff Feb 18, 2022 11:33 AM
The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums
exchange4media Staff Feb 4, 2022 12:45 PM
The gold loan scheme was launched by actor Vidya Balan at a virtual event held on Monday, 15th March 2021
exchange4media Staff Mar 16, 2021 1:38 PM
George died in his New Delhi home after a fall, according to reports
exchange4media Staff Mar 6, 2021 8:37 AM
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
exchange4media Staff Jan 29, 2021 9:00 AM
Names like Cadbury, Muthoot, Nafed Supermarket and Fleet Ship have made their appearance on JCDecaux media recently
exchange4media Staff Aug 24, 2020 12:32 PM
