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Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change
Nafisa Shaheen Oct 9, 2020 12:46 PM

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more
Misbaah Mansuri Aug 7, 2020 8:39 AM

#FilmFromHome, conceptualised by Mullen Lintas Gurgaon, encourages everyone to shoulder the responsibilities at home not just with each other but also with Havells' appliances
exchange4media Staff May 2, 2020 10:35 AM

The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store
exchange4media Staff Feb 22, 2020 7:47 AM

Prior to his appointment, Kapoor was the Head of Creative, South at McCann Worldgroup
exchange4media Staff Feb 6, 2020 1:55 PM

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing
Misbaah Mansuri Feb 3, 2020 8:43 AM

Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands
exchange4media Staff Feb 1, 2020 9:21 AM

The agency created the first film based on UP and Delhi, with region-specific insights from both the markets
exchange4media Staff Dec 28, 2019 8:12 AM

Conceptualised by Mullen Lowe Lintas, the #HalkaRakhYaar campaign has been rolled out for the launch of Lenkart's AIR range
exchange4media Staff Nov 19, 2019 5:15 PM
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Industry leaders deliberate about the work involved in the pitching process and what needs to change
Noel Dsouza May 17, 2019 9:20 AM

The move aims to strengthen the second level of creative leadership and comes as a progression to the CCO announcements made earlier this year
exchange4media Staff May 7, 2019 4:14 PM

The account was won after a multi-agency pitch for its distinctive PR and creative approach
exchange4media Staff Apr 23, 2019 6:37 PM

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza
Noel Dsouza Feb 22, 2019 8:22 AM

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls
exchange4media Staff Dec 12, 2018 6:57 PM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order
Misbaah Mansuri Oct 5, 2018 8:56 AM
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The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan
exchange4media Staff Oct 1, 2018 5:53 PM

Joining Tilt are Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and Kedar Teny (Chief Strategy Officer)
exchange4media Staff Sep 18, 2018 2:55 PM

Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group
exchange4media Staff Sep 5, 2018 9:00 AM

Zee Corporate's campaign ‘#DibbaLautaao’ urges people to extend help to the state by reminding us of the true spirit of Kerala people
Pallavi Borkar Aug 27, 2018 7:28 PM