Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

The move aims to strengthen the second level of creative leadership and comes as a progression to the CCO announcements made earlier this year

exchange4media Staff May 7, 2019 4:14 PM

The account was won after a multi-agency pitch for its distinctive PR and creative approach

exchange4media Staff Apr 23, 2019 6:37 PM

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff Dec 12, 2018 6:57 PM

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan

exchange4media Staff Oct 1, 2018 5:53 PM

Joining Tilt are Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and Kedar Teny (Chief Strategy Officer)

exchange4media Staff Sep 18, 2018 2:55 PM

Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

exchange4media Staff Sep 5, 2018 9:00 AM

Zee Corporate's campaign ‘#DibbaLautaao’ urges people to extend help to the state by reminding us of the true spirit of Kerala people

Pallavi Borkar Aug 27, 2018 7:28 PM

Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110

exchange4media Staff Feb 6, 2018 9:42 PM

Both these appointments, will be effective from April 1st, 2017

exchange4media Staff Mar 16, 2017 6:45 PM

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy Sep 14, 2016 8:08 AM

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Priyanka Mehra Aug 22, 2016 9:34 AM

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Priyanka Mehra Jun 27, 2016 7:51 AM

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

exchange4media Staff Apr 22, 2016 8:52 AM

Joseph George Regional President, South & Southeast Asia, Group CEO India, Mullen Lowe Lintas shares his take on the agency’s approach to creative effectiveness, the reason for staying away from purely creative awards and more

exchange4media Staff Jan 29, 2016 9:27 AM

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

Priyanka Mehra and Sarmishtha Neogy Jan 28, 2016 8:55 AM

Industry leaders give their views as Sundar Pichai unveils Google’s roadmap for India in his first official visit

exchange4media Staff Dec 18, 2015 9:17 AM

Joseph George Regional President, South & Southeast Asia, Group CEO India Mullen Lowe Lintas gives us 18 resolutions for 2016 but with a twist

Joseph George Dec 17, 2015 8:50 AM