Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza 1 week ago

The move aims to strengthen the second level of creative leadership and comes as a progression to the CCO announcements made earlier this year

exchange4media Staff 07-May-2019

The account was won after a multi-agency pitch for its distinctive PR and creative approach

exchange4media Staff 23-April-2019

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza 22-February-2019

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff 12-December-2018

PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri 05-October-2018

The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan

exchange4media Staff 01-October-2018

Joining Tilt are Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and Kedar Teny (Chief Strategy Officer)

exchange4media Staff 18-September-2018

Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

exchange4media Staff 05-September-2018

Zee Corporate's campaign ‘#DibbaLautaao’ urges people to extend help to the state by reminding us of the true spirit of Kerala people

Pallavi Borkar 27-August-2018

Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110

exchange4media Staff 06-February-2018

Both these appointments, will be effective from April 1st, 2017

exchange4media Staff 16-March-2017

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy 14-September-2016

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Priyanka Mehra 22-August-2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Priyanka Mehra 27-June-2016

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

exchange4media Staff 22-April-2016

Joseph George Regional President, South & Southeast Asia, Group CEO India, Mullen Lowe Lintas shares his take on the agency’s approach to creative effectiveness, the reason for staying away from purely creative awards and more

exchange4media Staff 29-January-2016

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

Priyanka Mehra and Sarmishtha Neogy 28-January-2016

Industry leaders give their views as Sundar Pichai unveils Google’s roadmap for India in his first official visit

exchange4media Staff 18-December-2015

Joseph George Regional President, South & Southeast Asia, Group CEO India Mullen Lowe Lintas gives us 18 resolutions for 2016 but with a twist

Joseph George 17-December-2015