mpa
As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight
Aryendra Khan May 29, 2026 9:10 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier
e4m Staff May 25, 2026 9:14 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse presence across businesses
e4m Staff May 21, 2026 1:38 PM
During the company’s Q4 earnings call, ZEEL CEO Punit Goenka spoke of ‘a possible demerger’ of Zee Music Company
e4m Staff May 21, 2026 9:52 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
Lisa Materazzo announced that she will step down from her role effective June 1
Pathak was serving as National Head and South Branch Head at the network
e4m Staff May 19, 2026 3:15 PM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Simon Green served as President of Asia Pacific and Japan at Palo Alto Networks
e4m Staff May 16, 2026 8:54 AM
Ravindran Shanmugam is currently Co-founder and Executive Chairman of Mablle
e4m Staff May 14, 2026 3:46 PM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Hemang Nensee has been associated with Titan Company for more than four years
e4m Staff May 12, 2026 1:04 PM
Prior to this, Parul Bajaj was with Nissan Motor Corporation for over 10 years
e4m Desk May 12, 2026 11:09 AM
She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies
e4m Staff May 12, 2026 8:52 AM
Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms
e4m Staff May 11, 2026 1:23 PM
The Global Creative roster has been consolidated with 3 Holding companies: Publicis, WPP, and Stagwell
e4m Staff May 11, 2026 11:17 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM