mirum-india

Franklin Templeton is back with a new edition of "The Marathon of Life"

The campaign was a huge success and it won multiple accolades

exchange4media Staff 16-January-2019

Mirum India wins the social media mandate for Ford India

The account was won after a multi-agency pitch held in Delhi

Neeta Nair 16-January-2019

This is how AMFI campaign brought 50 lakh investors on board in one year

Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas 27-August-2018

Mirum India bets on The Marathon of Life campaign for Cannes 2018

‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018

exchange4media Mumbai Bureau 05-June-2018

Shoppers Stop launches ‘Denim to Work’ campaign

The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff 04-June-2018

Advertisers Look Outwards as FB says No to Third-Party Data

Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas 05-April-2018

Franklin Templeton launches “Invest for Progress” campaign

The video titled ‘Invest for Progress' seeks to encourage women to be financially independent and illustrates how financial independence can be a stepping stone towards achieving their goals in life.

exchange4media Staff 06-March-2018

Union Budget 2018: Digital advertisers' wish list

The digital advertising fraternity wants to see the dream of a digital India consolidated in 2018

exchange4media Staff 30-January-2018

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha 01-September-2017

A.T.E. appoints Mirum India as the digital agency

Mirum India will be overhauling the web presence of A.T.E. and managing all the social media related actives. The agency will also act as the Media Planning and Buying agency for the group

exchange4media Staff 09-November-2016

Social Media Day 2016 explores social media's impact on global communication

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha 30-June-2016

Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha 09-June-2016

Is Facebook doing away with the 20% text rule?

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha 25-April-2016