Mirum India to provide social listening services for Poorvika Mobiles

Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud

e4m by exchange4media Staff
Published: Mar 16, 2020 11:38 AM  | 1 min read

Poorvika, a multi-brand retail chain that deals in mobile phones and connections, accessories, recharges and internet data cards, has roped in Mirum India to help in using Social Studio from the Salesforce Marketing Cloud suite as the social listening platform.

Mirum India will be responsible for the implementation of Social Studio platform. Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP.

On associating with the leading multi-brand mobile retail chain in South India, Mihir Karkare, EVP – Mirum India, says, “In today’s mobile-obsessed world, Poorvika Mobiles is a household name in South India and we are delighted to work with them. With our Salesforce platform expertise, we are confident of delivering a seamless social listening solution. Our solution will aid the brand in aligning their marketing budgets, customer service and sales efforts, and eventually boost their customer relationships.”

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