Franklin Templeton unveils latest instalment of 'Marathon of Life' campaign

The campaign has been conceptualised by Mirum India

e4m by exchange4media Staff
Updated: Jan 20, 2020 4:06 PM
Franklin Templeton Marathon of Life

To educate the investors about complex concepts like the power of compounding, diversification of portfolio and taking risks, asset management company, Franklin Templeton, uses the marathon as a metaphor via powerful storytelling. The campaign has been conceptualised by Mirum India.

Capitalizing on the ever-growing running culture, 'The Marathon of Life' features everyday marathon heroes who go about doing the ordinary in an extraordinary way. The theme of each video is similar to the quality an investor needs to possess for investing in Mutual Funds. It has been creatively done by using the marathon as a metaphor to communicate six essential qualities that one needs to become a good investor.

The concepts at the heart of The Marathon of Life 2.0 - Power of Compounding, Diversification of portfolio and Taking Risks – are often found to be complex by the investors and often need charts and complex calculations to inculcate. Instead of going into the nitty-gritty of these concepts, The campaign simplifies them to their core and represent the same through human stories to make them easier to absorb.

The Power of Compounding: The protagonist explains the concept of Compounding and how it makes the whole greater than the sum of parts.

Diversification: This story explains how diversifying your efforts can help you mitigate risks and achieve your goals.

Risk: A powerful story that showcases how well-informed and calculated risks can lead to greater rewards.

Thus, using Marathon as a metaphor was a unique way of explaining complex concepts in investments.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.