Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices in the health sector

e4m Staff Jul 26, 2025 8:17 AM

Anupam Katheriya is the CEO of Cholayil Private Limited

e4m Desk Jun 14, 2024 11:10 AM

Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories

Simran Sabherwal Oct 11, 2023 2:31 PM

The brand crafted bappa out of Medimix soap bars, spreading a sense of happiness and positivity in the lives of the residents

exchange4media Staff Sep 13, 2022 12:36 PM

The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

exchange4media Staff Jun 21, 2022 6:43 PM

The FMCG major recently roped in Connect OOH for the campaign

exchange4media Staff May 16, 2022 1:23 PM

The campaign is created by Mullen Lintas

exchange4media Staff May 9, 2022 5:12 PM

Katrina will feature in a new campaign for the brand

exchange4media Staff May 4, 2022 11:19 AM

Some of the best Ganesh Chaturthi campaigns this year that caught our eyes

exchange4media Staff Sep 10, 2021 8:24 AM

For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra

Aakar Patel & e4m Desk Jan 19, 2021 3:13 PM

The anthem is a music video aimed at spreading the message about maintaining hygiene

exchange4media Staff Oct 12, 2020 12:41 PM

The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner

exchange4media Staff Sep 21, 2020 12:22 PM

The logo of Medimix will be featured on the team’s jersey pants in all the 14 matches of the season

exchange4media Staff Sep 11, 2020 12:35 PM

The campaign has been conceptualised by Leo Burnett

exchange4media Staff Aug 1, 2020 2:46 PM

The brand took a creative leap and found an innovative way to pay tribute to nurses who have redefined what it means to be a 'hero'

exchange4media Staff May 12, 2020 2:38 PM