The brand took a creative leap and found an innovative way to pay tribute to nurses who have redefined what it means to be a 'hero'

exchange4media Staff May 12, 2020 2:38 PM

The face wash range aims to modernise alternative healing and solve the current generation’s dilemma of choosing between quick results and natural remedies.

exchange4media Staff Oct 18, 2019 4:35 PM

The brand is now shifting focus to the youth with its new positioning ‘Get SkinFit with Fast Acting Ayurveda’

exchange4media Staff May 29, 2019 4:44 PM

The account was won following a multi-agency pitch. The mandate will handled by the Mumbai office. it will cover the brands' entire existing product portfolio and future launches

exchange4media Staff Jan 23, 2019 3:00 PM

At the e4m Conclave South, Pradeep Cholayil Chairman & MD, Cholayil Pvt. Ltd. spoke about 'Leveraging a centuries-old legacy to create an emotional connect with the distracted consumer'

exchange4media Staff Dec 1, 2018 9:48 AM

Teaming up with Metal Communications and Eeksaurus, the ad campaign summarises the call from nature to explore the great outdoors

exchange4media Staff Jan 30, 2016 8:21 AM

Metal Communications will provide brand positioning and advertising support for the brand. The scope of the assignment will cover TV, print, digital, video & OOH

exchange4media Staff Jun 4, 2014 9:58 AM

Medimix, India’s heritage brands has appointed Metal Communication - Mumbai Branch as creative AOR. Metal will provide brand positioning & advertising support for brand.

exchange4media Staff Jun 4, 2014 7:55 AM