Medimix & Digitas thank frontline warriors on International Nurses Day

The brand took a creative leap and found an innovative way to pay tribute to nurses who have redefined what it means to be a 'hero'

e4m by exchange4media Staff
Updated: May 13, 2020 9:16 AM

Medimix wanted to wish all nurses a Happy International Nurses Day on May 12, 2020, and they wanted to do it right. While Medimix as a brand stands for keeping people immune and cared for, no one does it better than nurses.

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To appreciate and applaud the efforts these nurses are putting in to help every individual during this pandemic, Medimix took a creative leap and found an innovative way to pay tribute to these heroes. How? By letting the world know how to address them with a title they much deserve. This is an ode to the most caring and loving warriors ever, who redefine what it means to be a hero.

Sharing his views, Rolf Hennessey (Creative Director, Digitas Bangalore) said, “In these uncertain times, healthcare workers across the globe have redefined their roles. So the team found a simple but engaging way to celebrate them.”

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