Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’

exchange4media Staff Oct 10, 2022 10:56 AM

Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more

Naziya Alvi Rahman Sep 2, 2022 9:02 AM

Hiring and retaining good talent have always been the advertising industry’s biggest priorities. But the issue has gotten more accentuated in 2021

Kanchan Srivastava Dec 10, 2021 9:02 AM

The deadline for sending in the entries, across 60 odd categories, is May 15, 2021

exchange4media Staff Apr 28, 2021 7:14 PM

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM

As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market

Noel Dsouza Dec 24, 2020 8:55 AM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM

Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

The agency has the highest market share of 11.1% among the top 10 leading indepenent agencies of the world

exchange4media Staff Jul 23, 2020 3:48 PM

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

Organised at a pan-India level, a lot of employees of top media agencies took part in this one-of-a-kind campaign

exchange4media Staff May 8, 2019 1:07 PM

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

The platform was also long listed for the One World Media Award this year.

exchange4media Staff Jun 11, 2018 4:33 PM

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio channels, from every part of the country.

exchange4media Staff Apr 21, 2018 10:13 AM

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends

Abhinav Trivedi Jul 2, 2013 8:40 AM

While the media industry in India is under constant scrutiny, lack of transparency is a cause of concern, says the President of EMM India

Priyanka Mehra May 2, 2013 8:07 PM