media-agencies

Brands need to find a narrative to connect with consumers in a new context: Tushar Vyas

TuharVyas?blur=25

Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

Madison Media among world's top 5 successful independent agencies in RECMA ranking

madison?blur=25

The agency has the highest market share of 11.1% among the top 10 leading indepenent agencies of the world

exchange4media Staff Jul 23, 2020 3:48 PM

Times OOH organised ‘The Pilot’ event to showcase media options offered by Indore Airport

Times OOH?blur=25

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

Zee Media's "Ab Ki Baar Kiski Sarkar" poll campaign registers 80% participation

zee?blur=25

Organised at a pan-India level, a lot of employees of top media agencies took part in this one-of-a-kind campaign

exchange4media Staff May 8, 2019 1:07 PM

Screenage: MoMAGIC’ launches 'TrueInsight' & 'TrueReach' Ad Intelligence Platform

MoMagicScreenage?blur=25

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

Reporter At Large: Non-profit independent platform aims to break corporate media hegemony

Reporter at Large?blur=25

The platform was also long listed for the One World Media Award this year.

exchange4media Staff Jun 11, 2018 4:33 PM

Golden Mikes Awards 2018: Photo Gallery

?blur=25

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio channels, from every part of the country.

exchange4media Staff Apr 21, 2018 10:13 AM

Advertisers, agencies and channels face demonetisation blues

Advertisers, agencies and channels face demonetisation blues?blur=25

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

CPRP or CPT? Industry stakeholders divided

CPRP or CPT? Industry stakeholders divided?blur=25

A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends

Abhinav Trivedi Jul 2, 2013 8:40 AM

Media agencies today have become media brokers: Pradeep Iyengar

Media agencies today have become media brokers: Pradeep Iyengar?blur=25

While the media industry in India is under constant scrutiny, lack of transparency is a cause of concern, says the President of EMM India

Priyanka Mehra May 2, 2013 8:07 PM

New leaders set to take media agencies to another level

New leaders set to take media agencies to another level?blur=25

Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013

exchange4media Staff Feb 1, 2013 7:17 PM

One sector that needs business discipline is media agencies: Uday Shankar

One sector that needs business discipline is media agencies: Uday Shankar?blur=25

“In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves… Will this not impact industry growth?” asks Uday Shankar, CEO, STAR India and President, IBF.

exchange4media Staff Jan 29, 2011 7:12 AM