Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems

NATIVE CONTENT Jul 14, 2026 10:03 AM

Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield

Imran Fazal Jul 8, 2026 9:30 AM

The Central Bureau of Communication has said that agencies will be tasked not just with running paid ads, but also with embedding government messaging within creator content

Chehneet Kaur Mar 24, 2026 9:53 AM

Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they meet strict conditions

e4m Staff Jun 20, 2025 10:01 AM

As rival agencies maintain silence, Dentsu has positioned itself not only as a whistleblower but also as a reform advocate within a sector long accused of opacity in media trading practices

Tasmayee Laha Roy Jun 19, 2025 7:03 PM

According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar

Tasmayee Laha Roy May 13, 2025 8:28 AM

OMG India is also the first agency network in India to have the Community Management Meta Company Certification

e4m Staff Apr 23, 2025 6:13 PM

The contrasting scales of Omnicom & IPG groups in India versus their global performance highlights that India’s unique market requires tailored approaches that go beyond global playbooks

Kanchan Srivastava Dec 24, 2024 8:41 AM

In terms of intra-Big 5 market shares, OMG + MB would hold 32% of the cumulative total billings estimated for the Big 6 Groups

e4m Staff Dec 20, 2024 7:03 PM

Industry insiders say consulting agencies could be causing delays by conducting multiple negotiation rounds in pursuit of better deals

Tasmayee Laha Roy Oct 17, 2024 8:57 AM

From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year

e4m Staff Nov 24, 2023 8:56 AM

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover

Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM

The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability

exchange4media Staff Aug 3, 2023 5:43 PM

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies

Kanchan Srivastava Aug 3, 2023 9:29 AM

Demands data ownership, right to audit digital & programmatic advertising and penalty for violation of clauses

exchange4media Staff Aug 2, 2023 6:58 PM

On Day 3 of Goafest 2023, a panel of experts highlighted the importance of holding agencies accountable for outcomes, and not for saving client's money

exchange4media Staff May 26, 2023 6:06 PM

Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more

Naziya Alvi Rahman Feb 21, 2023 9:20 AM

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’

exchange4media Staff Oct 10, 2022 10:56 AM

Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more

Naziya Alvi Rahman Sep 2, 2022 9:02 AM

Hiring and retaining good talent have always been the advertising industry’s biggest priorities. But the issue has gotten more accentuated in 2021

Kanchan Srivastava Dec 10, 2021 9:02 AM

The deadline for sending in the entries, across 60 odd categories, is May 15, 2021

exchange4media Staff Apr 28, 2021 7:14 PM

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM

As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market

Noel Dsouza Dec 24, 2020 8:55 AM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM

Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

The agency has the highest market share of 11.1% among the top 10 leading indepenent agencies of the world

exchange4media Staff Jul 23, 2020 3:48 PM