Guest Column: Sonam Shah, Founder & CEO of Treize Communications, explains how even in a fast-growing industry, there is still limited understanding of PR & Corp Comms in the Indian market

Sonam Shah Nov 11, 2019 9:19 AM

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019

Anjali Thakur May 30, 2019 8:39 AM

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee May 29, 2019 8:56 AM

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan May 29, 2019 8:42 AM

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan May 23, 2019 9:30 AM

This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Sonam Saini Jun 27, 2018 9:01 AM

Shuchi Chawla talks about the new trends in the travel industry and explains how marketing plays an important role in building the business

Dolly Mahayan Jun 5, 2018 8:52 AM

Snehal Shah talks to exchange4media about their revamped marketing strategy and the plan to open 25 new stores across the country by year-end

Dolly Mahayan Jun 4, 2018 8:51 AM

With almost 2 decades of experience in building successful brands across industries, both nationally and internationally, Aparna will lead the company's marketing strategies, to drive the next phase of growth at BankBazaar.

exchange4media Staff Mar 13, 2018 3:16 PM

Soumen Das, Senior Marketing Manager, Skechers on the marketing strategy of the brand, marketing mix, key challenges and user-engagement activities

Misbaah Mansuri Jul 17, 2017 8:24 AM