marketing-strategy
Vedix haircare range?blur=25

Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market

Mansi Sharma May 5, 2021 8:43 AM

picsart?blur=25

With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content

Mansi Sharma May 5, 2021 8:23 AM

IA - JSW?blur=25

The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them

exchange4media Staff Apr 9, 2021 1:23 PM

Joy Chatterjee?blur=25

Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery

Misbaah Mansuri Apr 6, 2021 8:28 AM

Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

mcdonalds ooh?blur=25

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

Max Fashion Campaign?blur=25

Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops

exchange4media Staff Mar 2, 2021 1:05 PM

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Rajesh Uttamchandani, Syska?blur=25

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM

Karl Fallon?blur=25

In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing

exchange4media Staff Jan 12, 2021 4:41 PM

Sebamed-HUL ad war?blur=25

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

Godrej HIT - Kala HIT Lime - TVC?blur=25

Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes

exchange4media Staff Jan 5, 2021 4:21 PM

IKEA India?blur=25

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

Amazon ad after Netflix streamfest?blur=25

The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences

Misbaah Mansuri Dec 9, 2020 8:19 AM

Subway SOTD Campaign?blur=25

The campaign film is a quirky animated take on the reactions people have when they find their favourite subs featured in the offer

exchange4media Staff Dec 5, 2020 9:17 AM

Satish NS?blur=25

Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change

Satish NS Jun 2, 2020 8:13 AM

Kartikeya Bhandari Livspace?blur=25

Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy

Neethu Mohan Feb 12, 2020 1:30 PM

Sonam Shah Treize?blur=25

Guest Column: Sonam Shah, Founder & CEO of Treize Communications, explains how even in a fast-growing industry, there is still limited understanding of PR & Corp Comms in the Indian market

Sonam Shah Nov 11, 2019 9:19 AM

Meera Iyer?blur=25

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Housefull 4?blur=25

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM