marketing-strategy
Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market
Mansi Sharma May 5, 2021 8:43 AM
With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content
Mansi Sharma May 5, 2021 8:23 AM
The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them
exchange4media Staff Apr 9, 2021 1:23 PM
Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery
Misbaah Mansuri Apr 6, 2021 8:28 AM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops
exchange4media Staff Mar 2, 2021 1:05 PM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Ritika Raj Jan 19, 2021 8:31 AM
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
exchange4media Staff Jan 12, 2021 4:41 PM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes
exchange4media Staff Jan 5, 2021 4:21 PM
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
Javed Farooqui Jan 4, 2021 8:18 AM
The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences
Misbaah Mansuri Dec 9, 2020 8:19 AM
The campaign film is a quirky animated take on the reactions people have when they find their favourite subs featured in the offer
exchange4media Staff Dec 5, 2020 9:17 AM
Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change
Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy
Neethu Mohan Feb 12, 2020 1:30 PM
Guest Column: Sonam Shah, Founder & CEO of Treize Communications, explains how even in a fast-growing industry, there is still limited understanding of PR & Corp Comms in the Indian market
Sonam Shah Nov 11, 2019 9:19 AM
Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies
Neethu Mohan Oct 30, 2019 9:07 AM
Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office
Shreshtha Verma Oct 22, 2019 8:38 AM
