AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM

The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives

exchange4media Staff Feb 26, 2022 8:23 AM

The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness

exchange4media Staff Feb 21, 2022 2:25 PM

The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect

exchange4media Staff Feb 14, 2022 4:15 PM

Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment

exchange4media Staff Feb 11, 2022 2:24 PM

Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company

exchange4media Staff Feb 1, 2022 2:45 PM

The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve

exchange4media Staff Jan 21, 2022 8:56 AM

The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival

exchange4media Staff Jan 15, 2022 8:27 AM

Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team

exchange4media Staff Jan 12, 2022 2:32 PM

The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need

exchange4media Staff Dec 25, 2021 12:00 PM

Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi

exchange4media Staff Dec 18, 2021 6:00 PM

The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half

exchange4media Staff Dec 13, 2021 1:32 PM

The TVC will be aired on various channels across genres, digital and social media platforms

exchange4media Staff Nov 22, 2021 6:47 PM

Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns

exchange4media Staff Nov 2, 2021 9:23 AM

The campaign has been conceptualised and executed by 21N78E Creative Labs

exchange4media Staff Oct 28, 2021 4:17 PM

Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more

Ritika Raj Oct 18, 2021 8:31 AM

The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'

exchange4media Staff Oct 13, 2021 4:48 PM

A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

exchange4media Staff Sep 16, 2021 6:26 PM