The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise

Tanya Dwivedi Sep 27, 2022 9:09 AM

The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy

exchange4media Staff Jun 23, 2022 6:22 PM

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM

AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM

The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives

exchange4media Staff Feb 26, 2022 8:23 AM

The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness

exchange4media Staff Feb 21, 2022 2:25 PM

The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect

exchange4media Staff Feb 14, 2022 4:15 PM

Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment

exchange4media Staff Feb 11, 2022 2:24 PM

Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company

exchange4media Staff Feb 1, 2022 2:45 PM

The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve

exchange4media Staff Jan 21, 2022 8:56 AM

The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival

exchange4media Staff Jan 15, 2022 8:27 AM

Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team

exchange4media Staff Jan 12, 2022 2:32 PM

The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need

exchange4media Staff Dec 25, 2021 12:00 PM

Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi

exchange4media Staff Dec 18, 2021 6:00 PM

The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half

exchange4media Staff Dec 13, 2021 1:32 PM

The TVC will be aired on various channels across genres, digital and social media platforms

exchange4media Staff Nov 22, 2021 6:47 PM

Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns

exchange4media Staff Nov 2, 2021 9:23 AM

The campaign has been conceptualised and executed by 21N78E Creative Labs

exchange4media Staff Oct 28, 2021 4:17 PM

Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more

Ritika Raj Oct 18, 2021 8:31 AM

The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'

exchange4media Staff Oct 13, 2021 4:48 PM