marketing-strategy
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
e4m Staff Aug 24, 2026 6:44 PM
Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko
e4m Staff Aug 24, 2026 9:21 AM
Goel brings over 17 years of experience across fashion, beauty, lifestyle and retail
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
She most recently served as Chief Marketing Officer at Rukam Capital
e4m Staff Aug 20, 2026 10:35 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
Mudit Swarup will be based out of Bangkok; he was earlier associated with Kitly Business in Sydney as Director & Head of Growth
Prior to this, Ashwini Ramakrishnan was with Cleartrip as Head of Brand Marketing
Prior to this, Lizzie Dewhurst served as Chief Communications Officer (CCO) at Middle East Communications Network
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
Heda was previously serving as Assistant General Manager - Brand & Communications at Vi
e4m Staff Aug 11, 2026 3:44 PM
Most recently, she served as AVP, Marketing & Communications at Doceree
e4m Staff Aug 11, 2026 1:31 PM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
Prior to this, Kunal Chakravarty served as Business Development Manager-APAC at Havas People
Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications
e4m Staff Aug 10, 2026 12:04 PM
Prior to her elevation, Shweta served as the Global Senior Brand Director, Lysol
e4m Desk Aug 10, 2026 10:20 AM
Agrawal has been with Salesforce for five years; he was earlier with HCL Technologies for 10 years
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
Prior to this, Niti Uttam was with Forever New Apparels Private Limited as Assistant Vice President - Marketing
In this role, Singh will lead GScale's marketing, business development, strategic partnerships, and go-to-market initiatives
Prior to this, Ranabir Bose served as Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF)
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
Prior to this, Mandar served as Vice President – Marketing at Samco Mutual Fund
e4m Staff Aug 6, 2026 12:20 PM
Prior to the promotion, he served as Executive Director - Marketing and Strategic Capabilities
Prior to this appointment, he spent four years at Network18 Media & Investments
Prior to this appointment, Deodhar was Senior Manager - Music Marketing at Saregama India
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
e4m Staff Aug 4, 2026 10:23 AM
The agency will lead always-on creative campaigns while developing two major seasonal sports campaigns designed to build on Melbourne Park's recently launched ‘Where We Play’ platform
Most recently she was Atomic London’s first CMO and prior to that was Group Marketing Director at The MISSION Group
A week of heightened public attention became an unplanned stress test for India's digital ad economy
