marketing-strategy
e4m - groupm Ina report?blur=25

According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

Ram Charan?blur=25

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

exchange4media Staff Sep 16, 2021 6:26 PM

bikano?blur=25

With this campaign, the brand aims to reinstate its position in the market as bhujia specialists

exchange4media Staff Sep 6, 2021 3:09 PM

Equitas?blur=25

The association reflects the bank’s ethos of adding value to the lives of countless customers

exchange4media Staff Sep 3, 2021 3:22 PM

Manu Prasad?blur=25

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

Vedix haircare range?blur=25

Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market

Mansi Sharma May 5, 2021 8:43 AM

picsart?blur=25

With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content

Mansi Sharma May 5, 2021 8:23 AM

IA - JSW?blur=25

The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them

exchange4media Staff Apr 9, 2021 1:23 PM

Joy Chatterjee?blur=25

Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery

Misbaah Mansuri Apr 6, 2021 8:28 AM

Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

mcdonalds ooh?blur=25

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

Max Fashion Campaign?blur=25

Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops

exchange4media Staff Mar 2, 2021 1:05 PM

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Rajesh Uttamchandani, Syska?blur=25

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM

Karl Fallon?blur=25

In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing

exchange4media Staff Jan 12, 2021 4:41 PM

Sebamed-HUL ad war?blur=25

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

Godrej HIT - Kala HIT Lime - TVC?blur=25

Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes

exchange4media Staff Jan 5, 2021 4:21 PM

IKEA India?blur=25

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

Amazon ad after Netflix streamfest?blur=25

The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences

Misbaah Mansuri Dec 9, 2020 8:19 AM

Subway SOTD Campaign?blur=25

The campaign film is a quirky animated take on the reactions people have when they find their favourite subs featured in the offer

exchange4media Staff Dec 5, 2020 9:17 AM