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At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management
e4m Staff Jun 11, 2026 1:53 PM
People familiar with the development say Pernod Ricard India has awarded ZeroFifty Mediaworks a three-year creative mandate following a competitive multi-agency pitch process
Imran Fazal Jun 11, 2026 1:28 PM
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited
e4m Staff Jun 11, 2026 1:08 PM
Grey 82.5 will collaborate closely with the Imperial Blue leadership team, led by Ahmed Rahimtoola and Ishwindar Singh, to strengthen the brand
e4m Staff Jun 11, 2026 11:57 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 11, 2026 10:36 AM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
Dhruv Dhawan, Vice President, Revenue at The Trade Desk, took the stage at the Pitch CMO Summit 2026 to discuss driving growth in an increasingly fragmented media environment
e4m Staff Jun 10, 2026 4:09 PM
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
He joins IndoSpace from Aditya Birla Housing Finance, where he served as Digital Marketing Lead
e4m Staff Jun 10, 2026 2:56 PM
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
Prior to joining dentsu Vietnam, he served as Managing Partner at WPP Media
e4m Staff Jun 10, 2026 12:39 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
Sunidhi Vijay Jun 9, 2026 8:58 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
In his new role, he will lead regional growth initiatives, strategic partnerships, audience acquisition, and technology-led marketing solutions
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
If the ruling results in tighter restrictions, brands may have to invest in creating instead of relying on paid search to intercept demand created by competitors
Shantanu David Jun 8, 2026 8:45 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Jain will be leading AI transformation, audience intelligence, and marketing strategy
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
Imran Fazal Jun 6, 2026 9:18 AM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Ganapathy Viswanathan Jun 5, 2026 6:35 PM
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first