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From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Despite resilient consumer demand, ITC cautioned that rising input costs, West Asia tensions and emerging El Niño conditions could impact growth
e4m Staff Jul 31, 2026 7:16 PM
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Premjeet Sodhi Jul 31, 2026 4:14 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
Parikshit Ghosh has been named Senior Vice President & Head – Marketing & National Business Operations at Mahindra and Mahindra Limited, Tractor Division
e4m Desk Jul 31, 2026 12:00 PM
Trisha Tarun has been associated with the company for close to 3 years
e4m Desk Jul 31, 2026 11:27 AM
Prior to this, Manoj Kothari was with GM Tea Packers Pvt. Ltd. - Tulsi Tea as General Manager Marketing
e4m Desk Jul 31, 2026 11:16 AM
DSIIDC has floated an RFP to appoint an agency for social media, digital outreach, creative services, website management, corporate communications & audio-visual production
Tasmayee Laha Roy Jul 31, 2026 9:09 AM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty
e4m Desk Jul 30, 2026 11:57 AM
Revenue rose 10.6% and profit grew 15.3% as rural demand stayed resilient and quick commerce continued to support urban consumption
e4m Staff Jul 30, 2026 9:23 AM
From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase differentiation in an increasingly crowded market
Anuja Jain Jul 30, 2026 8:59 AM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
Former Ogilvy Philippines chief to steer regional growth in AI-led discovery and content strategy
e4m Staff Jul 30, 2026 8:46 AM
The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ingredient transparency and science-backed skincare recommendations
Sunidhi Vijay Jul 30, 2026 8:30 AM
Ruder Finn’s Brand Experience practice to lead integrated brand, corporate and reputation communications as Wendy’s enters its next phase of growth
e4m Staff Jul 30, 2026 8:00 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
The spends stood at ₹251.9 crore during the quarter ended June 30, 2026, compared to ₹188.4 crore in the corresponding quarter last year
e4m Staff Jul 29, 2026 3:51 PM
As Bloomberg Media's Managing Director for APAC Media Sales & Marketing celebrates her birthday, a look back at a career built on driving revenue and building brands across Asia
e4m Staff Jul 29, 2026 2:47 PM
Earlier, Awanish served as Digital Marketing Head at Billion Careers, a Quess company
e4m Staff Jul 29, 2026 2:43 PM
Deodhar most recently served as Senior Manager - Music Marketing at Saregama India
e4m Staff Jul 29, 2026 1:51 PM
While Sudhir Upadhyay is the Chief Sales Officer, Kunal Madan is Chief Marketing Officer at Radico Khaitan
Prior to this, Dass was Lead Platform Marketing (B2C Business) at UltraTech Cement
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Imran Fazal Jul 29, 2026 11:48 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
A successful product launch is now judged less by shelf presence and more by repeat purchases and reorders
Anuja Jain Jul 29, 2026 9:09 AM
Core operations revenue climbed 6.1% organically to $6 billion in the quarter
e4m Staff Jul 29, 2026 8:52 AM
Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more
Simran Sabherwal Jul 29, 2026 8:33 AM
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
Aryendra Khan Jul 29, 2026 8:28 AM
Prior to joining NKN Media, Haresh served as Head of Marketing at SPR India
e4m Staff Jul 28, 2026 3:52 PM
Companies have spent years unifying data. Marketers across industries say they should now focus on unifying the people, processes and incentives that surround it
e4m Staff Jul 28, 2026 11:00 AM
Swami joins PepsiCo from Pernod Ricard where she was the Marketing Director
e4m Staff Jul 28, 2026 10:06 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM