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These new-age filters remain stable, ensuring consistent and reliable sun protection throughout the day
NATIVE CONTENT May 14, 2026 12:49 PM
As part of this initiative, a team called 'AG Fighters' engaged in direct dialogue with people in various public locations for 30 consecutive days
e4m Staff Apr 11, 2026 12:40 PM
He has previously worked with Publicis Groupe, ZenithOptimedia, Cheil Worldwide Inc. and others
e4m Staff Feb 11, 2026 12:23 PM
She was earlier the Head of Marketing-India & South West Asia at Hyatt Hotels
e4m Staff Jan 29, 2026 3:51 PM
Telco Solutions was formerly part of HPE’s Communications Technology Group, from which HCLTech acquired certain assets in 2024
e4m Staff Dec 20, 2025 8:32 AM
The report challenges a consistent norm of seeing ad fraud as a linear problem, breaking down how it permeates across the funnel in a non-linear way
Prior to joining Sundaram Alternates, Karthik Athreya headed the India business for Clearwater Capital Partners
Sporshita Goswami shifts back to her communications roots after a stint with Modulus Alternatives Investment Managers
e4m Staff Oct 13, 2025 1:20 PM
Amitabh Kant is a governance reformer and was most recently India’s G20 Sherpa
Prior to joining WPP, Sarah Salter was with Wavemaker as Global Head of Innovation and Platforms
K K Venugopal commended the book for its compassion and its ability to offer guidance through life’s challenges
e4m Staff Aug 30, 2025 6:59 PM
HCLTech will revamp ASISA’s IT platforms and apply AI-driven solutions to boost operational efficiency
e4m Staff Jun 18, 2025 1:50 PM
With AI-powered storytelling gaining momentum, influencer marketing is moving beyond top-of-the-funnel awareness to driving full-funnel impact — from brand discovery to purchase and retention
Shalinee Mishra Jun 6, 2025 9:02 AM
The creative idea was brought to life by Talented and implemented in partnership with Signpost
Filter Coffee Co. will manage the brand’s digital strategy across social media, influencer partnerships, content production and on-ground events
e4m Staff Apr 23, 2025 3:16 PM
SingleInterface AI works with multi-location brands to get discovered by customers and engage with hyperlocal audiences
e4m Staff Apr 16, 2025 12:16 PM
Conceived and executed by Turmeriq, Paragon’s creative agency partner, the film moves away from conventional advertising tropes
e4m Staff Apr 10, 2025 3:00 PM
The campaign integrates Kixx Engine Oil, showcasing it as the mechanic’s most trusted tool in ensuring long-lasting engine health
Each bus shelter is equipped with L-shaped digital screens featuring a 125 sq. ft. display area
e4m Staff Jan 27, 2025 6:07 PM
The co-founder of Chaitra Advertising Private Limited, now Leo Burnett India, passed away on Dec 28
The arbitration arose from a dispute over the wrongful termination of a Content on Demand Agreement by Railtel
e4m Staff Nov 27, 2024 1:36 PM
Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
e4m Staff Aug 20, 2024 12:19 PM
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and influencer partnerships
e4m Staff Aug 7, 2024 11:56 AM
Shreya Agarwal was the Head of Pocket Aces’ content brand - FilterCopy
e4m Desk Jun 26, 2024 11:35 AM
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Vimran Singh May 27, 2024 3:59 PM
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
e4m Staff May 23, 2024 4:47 PM
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
The partnership marks the pharmaceutical company’s entry into alternative content formats
exchange4media Staff Sep 10, 2023 10:00 AM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
The brand has launched its latest campaign ‘Every Mother is a protector'
exchange4media Staff Apr 24, 2023 1:30 PM
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
exchange4media Staff Feb 11, 2023 8:49 AM
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
exchange4media Staff Jan 24, 2023 11:03 AM
The account will be handled by the agency's Mumbai office
exchange4media Staff Nov 11, 2022 10:45 AM
The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office
exchange4media Staff Nov 10, 2022 7:02 PM
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Tanya Dwivedi Sep 27, 2022 9:09 AM
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
Nilanjana Basu Aug 26, 2022 9:04 AM
The campaign takes their ‘aapke engine ka best friend’ proposition a step further
exchange4media Staff Aug 8, 2022 2:04 PM
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
exchange4media Staff Jun 30, 2022 9:02 AM
The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
Mansi Sharma Jun 24, 2022 8:34 AM
Grand Prix winner ‘The Unfiltered History Tour’ by Dentsu Creative gets six more shortlists
exchange4media Staff Jun 21, 2022 2:22 PM
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
exchange4media Staff Jun 9, 2022 3:25 PM
The ‘BoldChoice’ filter enables users to choose how they want the TVC to end
exchange4media Staff Mar 1, 2022 4:42 PM
Despite the wide possibilities it offers, camera marketing is just 5-7% of digital spends in India yet. However, it is poised for a spectacular growth in the meta world, the industry opines
Mansi Sharma Dec 2, 2021 8:59 AM