Sarah Salter appointed VP - Global Partnerships and AI Innovation at WPP
Prior to joining WPP, Sarah Salter was with Wavemaker as Global Head of Innovation and Platforms
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Published: Sep 3, 2025 10:57 AM | 1 min read
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Sarah Salter has taken on a new role as Vice President, Global Partnerships and AI Innovation at WPP. In this capacity, she will focus on strengthening strategic collaborations and driving the integration of artificial intelligence across WPP’s global operations.
She announced her appointment through a LinkedIn post, where she expressed excitement about the opportunity to contribute to WPP’s growth journey. Her new role reflects the company’s commitment to leveraging AI to transform the advertising and marketing ecosystem, while also building strong alliances that enhance creativity, efficiency, and impact on a global scale.
“I’m happy to share that I’m starting a new position as Vice President, Global Partnerships and AI Innovation at WPP”, the LinkedIn post read.
Sarah Salter is a seasoned, results-driven marketing and innovation leader with 18 years of experience providing high-performance strategies that deliver better growth.
Prior to joining WPP, Salter was with Wavemaker for over 8 years in several leadership roles. She last held the role of Global Head of Innovation and Platforms at the organisation.
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