Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform

exchange4media Staff Dec 3, 2021 3:42 PM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI

Noel Dsouza Dec 9, 2020 8:33 AM

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario

Noel Dsouza Nov 30, 2020 8:49 AM

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

The Module will offer real-time location intelligence solutions for brands and media owners

exchange4media Staff Aug 28, 2020 6:33 PM

The AI and ML powered map-based tool can auto suggest and offer complete end to end solution as per campaign objective

exchange4media Staff May 29, 2020 3:07 PM

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM