LOCAD launches data-driven media planning tool PLANO

The AI and ML powered map-based tool can auto suggest and offer complete end to end solution as per campaign objective

e4m by exchange4media Staff
Updated: May 29, 2020 3:07 PM
plano

LOCAD has introduced PLANO, a PAAS (Planning As A Service) tool, for media owners, agencies and brands.

The AI and ML powered map-based tool can auto suggest and offer complete end to end solution as per campaign objective and other parameters opted in by the planner.

Media Owners, Brands and Agencies can now have their proposals made out within a few click-only based on Data, Availability and Budget.

According to LOCAD, the service adds value to all stakeholders and helps bring in greater transparency and efficiency.

PLANO is integrated with LOCAD’s LOCAUDIT Monitoring and Campaign Management Tool so all 1400+ Media Owners using its systems have this enabled in their accounts right away.

“They can now have greater control over their planning and entire inventory management processes. With real time connect with each other and instant notification and site availability status planners are sure to love this tool. We already seeing huge interest from brands, media owners and agencies for the same,” the company has said.

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