LOCAD Smart Cam Module: An end-to-end integrated location intelligence solution

The Module will offer real-time location intelligence solutions for brands and media owners

e4m by exchange4media Staff
Updated: Aug 28, 2020 6:33 PM

LOCAD has rolled out its Smart Cam Module which offers real time location intelligence solutions for brands and media owners.
"Pushing the boundaries in terms of technology and keeping in mind the current times post COVID-19, we realise that importance of data and location intelligence will be of prime importance to all advertisers and media owners moving forward. Based on this we have rolled out our solution for both INDOOR and OUTDOOR site (DOOH + OOH ) tracking and measurement," the company said in a statement.
"With this, we shall be re-defining the way planning and measurement of campaigns are done. We are currently working with select media owners and brands to roll out the pilot across several networks and cities. Post that, we intend to roll out pan-India," it said.

The offerings:
A) INDOOR Digital : over 80+ measurement points , 8 reaction identification, 200ms analysis per content
People Count | Gender Identification | Age Identification | Expressions | Dwell Time per Content | Content Scheduling Based on Real Time Data | Ethnicity | Clothing Categories

B) OUTDOOR OOH Site Analysis: site attribution, POI's , vehicle and traffic count.
Vehicle Count | Traffic Count | Type of Vehicle | Traffic Density | People Count
All these solutions are integrated with our LOCAUDIT OOH Campaign Management Tool (Largest OOH Monitoring & Reporting Platform) and SCREENO pDOOH Platform ( 15000 Digital Screens | 115+ cities| 100MN audience reach) which are used by all top agencies, brands and media owners. Get in touch with us to know more about the same via info@locad.net.

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