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Legacy Brands Embrace D2C: Outsourcing Strategies Explained?blur=25

Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning

Shantanu David Sep 8, 2026 8:48 AM

Why FMCG giants are betting big on D2C?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships

Ganapathy Viswanathan Aug 25, 2026 8:08 AM

Colgate-Palmolive?blur=25

The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products

e4m Desk Aug 24, 2026 8:58 AM

FMCG Sector Sees Major Leadership Changes?blur=25

The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour

Sandhi Sarun Aug 21, 2026 5:38 PM

Prabha Narasimhan Promoted to EVP of Marketing at Colgate-Palmolive APAC?blur=25

Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business

e4m Desk Aug 21, 2026 10:20 AM

Colagate-palmolive?blur=25

Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels

e4m Staff Aug 18, 2026 4:18 PM

colagte?blur=25

The spends stood at ₹251.9 crore during the quarter ended June 30, 2026, compared to ₹188.4 crore in the corresponding quarter last year

e4m Staff Jul 29, 2026 3:51 PM

Marketers Emphasize Human Intuition Over AI in Creative Decisions?blur=25

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition

e4m Staff Jul 27, 2026 8:22 AM

Samir Singh Appointed President of Enterprise Oral Care at Colgate-Palmolive?blur=25

Singh has served as Executive Vice President, Asia-Pacific at Colgate-Palmolive since joining the company

e4m Desk May 30, 2026 7:51 AM

Ram Raghavan Promoted to Chief Marketing Officer at Colgate-Palmolive?blur=25

He most recently served as President - Enterprise Oral Care at Colgate-Palmolive

e4m Desk May 30, 2026 7:31 AM

Nicolas Tran Dinh elevated to APAC Digital and Media Director at Colgate-Palmolive?blur=25

In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region

e4m Desk May 12, 2026 12:55 PM

almond ad?blur=25

Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness

S Yesudas May 8, 2026 6:57 PM

Colgate-Palmolive India?blur=25

Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more

Sunidhi Vijay Mar 31, 2026 9:03 AM

Hardik Jhaveri?blur=25

Prior to this appointment, Hardik Jhaveri served as General Manager at Hill’s Pet Nutrition

e4m Staff Mar 14, 2026 10:14 AM

Colgate Visible White Purple?blur=25

Through this campaign, the brand is entering the beauty and grooming category

e4m Staff Feb 13, 2026 4:45 PM

Colgate-Palmolive India’s Gunjit Jain?blur=25

Gunjit Jain, Executive Vice President - Marketing, Colgate-Palmolive (India), will share insights on the topic ‘The Great Colgate Reimagination: Turning a Trusted Brand into a Health-Tech Ecosystem’

e4m Desk Jan 29, 2026 5:03 PM

Star sport ad?blur=25

Blending insight, emotion and relevance to stay truly memorable, here are this week’s ads that caught our eye

Aryendra Khan Jan 17, 2026 9:08 AM

Palmonas Ad?blur=25

The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style

Vaishnavi Deshpande Jan 16, 2026 5:55 PM

Ananya Panday, California Almonds?blur=25

Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness

e4m Staff Oct 21, 2025 8:59 AM

Colgate-Palmolive?blur=25

The new brand identity reflects the company's purpose of reimagining a healthier future for all people, pets and the planet

e4m Staff Aug 6, 2025 10:42 AM

colgate-palmolive?blur=25

Global growth architect to advise executive team through leadership transition ahead of planned October 2025 retirement

e4m Staff Aug 2, 2025 11:43 AM

Prabha Parameswaran?blur=25

Prior to her elevation, Prabha Parameswaran served as Group President, Growth & Strategy at Colgate-Palmolive

e4m Staff Aug 1, 2025 9:10 AM

Colgate-Palmolive?blur=25

Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling

e4m Staff Jul 22, 2025 4:48 PM

Colgate-Palmolive?blur=25

The company reported revenue from operations at Rs 1,420.64 crore in Q1FY26

e4m Staff Jul 22, 2025 3:14 PM

Colgate-Palmolive India?blur=25

The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year

e4m Staff Jun 27, 2025 11:34 AM

Colgate-Palmolive India?blur=25

The company has posted Q4 net profit of Rs 355 crore with a 6% drop 

e4m Staff May 22, 2025 12:06 PM

Aishwarya Gairola?blur=25

Prior to this, Gairola was with Voxxy Media as Sr Associate - Influencer Marketing

e4m Desk Apr 22, 2025 11:17 AM

Colgate flower?blur=25

The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan

e4m Staff Apr 1, 2025 3:43 PM

Colgate Palmolive?blur=25

Gopika Pant reappointed Non-Exec, Independent Director, Sekhar Natarajan to continue as Non-Executive, Independent Director, and Surender Sharma to be Whole-time Director

e4m Staff Mar 18, 2025 1:52 PM

Verve Media Elmont?blur=25

Verve Media’s responsibilities include creating engaging content and managing online interactions

e4m Staff Feb 4, 2025 11:03 AM

colgate palmolive?blur=25

The net profit after tax for the quarter stood at Rs. 322.8 crore, compared to Rs. 330.1 crore in the same period last year, witnessing a dip of 2.21%

e4m Staff Jan 28, 2025 6:04 PM

Colgate-Palmolive?blur=25

The company has posted net profit of Rs 395 crore in the quarter

e4m Staff Oct 25, 2024 1:45 PM

Samir Singh Colgate-Palmolive?blur=25

Samir Singh will be EVP-Marketing for the APAC division at Colgate-Palmolive

e4m Desk Oct 19, 2024 7:36 AM

Gunjit Jain, Colgate-Palmolive?blur=25

Gunjit Jain, Executive Vice President, Marketing at Colgate-Palmolive (India), talks about their latest campaign, toothpaste industry trends and marketing plans

Chehneet Kaur Oct 14, 2024 9:23 AM

Disha Patani SOFIT Almond Drink?blur=25

The brand has come up with a new digital film for SOFIT Almond Drink

e4m Staff Aug 29, 2024 1:05 PM

Colgate-Palmolive WPP?blur=25

WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses

e4m Staff Jul 25, 2024 12:04 PM

Colgate-Palmolive Q4?blur=25

The company has reported a growth of 20% in net profit for the fourth quarter

e4m Staff May 15, 2024 12:06 PM

Anagha Bhojane?blur=25

Prior to this, Anagha Bhojane was heading Consumer Experience vertical for Kenvue India

e4m Desk May 15, 2024 11:47 AM

Priyanka Gandhi?blur=25

Gandhi is moving on after a 15-year-long stint with the company

e4m Staff May 2, 2024 5:19 PM

Palmolive?blur=25

The campaign talks of ‘taking a moment to savour the feeling’

e4m Staff Apr 29, 2024 1:14 PM

Colgate Active Salt?blur=25

The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health

e4m Staff Apr 2, 2024 1:22 PM

Colgate-Palmolive Anand Taparia?blur=25

Anand Taparia will be leading marketing as a function across Malaysia, Indonesia, Singapore and Brunei

e4m Staff Jan 18, 2024 1:17 PM

Saakshi Verma Menon?blur=25

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India

e4m Staff Jan 5, 2024 12:53 PM

Anselmo Ramos GUT?blur=25

On his India visit, the Co-Founder and Creative Chairman of GUT, Anselmo Ramos, engaged in a chat with admen and industry leaders on his journey, creating an independent network and much more

Tanzila Shaikh Dec 29, 2023 1:33 PM