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Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
The application to boost visibility across AI-powered chat services and browsers
e4m Staff Oct 15, 2025 5:41 PM
The tech giant has unveiled Notebook LLM updates and new YouTube features
e4m Staff Sep 27, 2024 9:08 AM
In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Shantanu David Jun 29, 2023 8:35 AM
The campaign for the brand’s Wall Putty consists of a series of quirky films
exchange4media Staff Jun 27, 2022 2:26 PM
The campaign has been conceptualized by Basic4 and brought to life by Fullmoon Productions
exchange4media Staff Oct 24, 2021 6:00 PM
MyGlamm CMO Apratim Majumder talks about their recently released first TVC featuring brand ambassador and investor Shraddha Kapoor
Mansi Sharma Aug 5, 2021 8:36 AM
Gates has said that he will be dedicating more time to philanthropic priorities
exchange4media Staff Mar 14, 2020 10:21 AM