live-streaming
Live streaming- next big thing for marketers

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

Sharad Rao PokerStars

Rao becomes the third ambassador to represent PokerStars.IN, joining Muskan Sethi and Aditya Agarwal

exchange4media Staff Jun 27, 2019 1:52 PM

IdeaCampaign

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff Feb 2, 2019 8:46 AM

What the Duck Viu

This third season will see Vikram Sathaye host 20 legendary cricketers on the show spanning 10 episodes

exchange4media Staff May 15, 2018 11:09 AM

Blaise Fernandes on how IMI plans to sustain the recent revenue growth of music streaming services and their game-plan to eradicate piracy in a multi-prolonged manner

Misbaah Mansuri May 7, 2018 8:55 AM

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah Nov 22, 2017 8:50 AM

STAR India plans big for IPL, but will the advertisers spend?

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

Players bullish on mobile as the new screen for sports events

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

History channel now available on digital platforms

 The channel will be available on both platforms - live Streaming as well as video on demand on GPRS enabled mobile phones.

exchange4media Staff Nov 29, 2011 11:10 AM

Noorings: And can there be an IPL without controversies

The very concept of pre-IPL coverage seems to thrive on controversies. If the first season was about the format, the second was about uncertainties around the broadcasting rights and the venue itself. And the third season has begun with its share of controversies – first allegations of excluding Pakistani players from the team auctions and then the very access of the games to news media.

Noor Fathima Warsia Feb 15, 2010 4:21 AM