lakm
Lakmē campaign?blur=25

The campaign brings to life a bold new promise for Indian summer

e4m Staff Mar 14, 2026 12:40 PM

Sunanda Khaitan promoted as CMO Beauty & Wellbeing at HUL?blur=25

Prior to this elevation, Sunanda Khaitan served as Vice President & Business Head of Lakmē

e4m Staff Jan 29, 2026 4:09 PM

Simone Tata, Lakmé, Trent?blur=25

Simone Tata's formal association with the Tata Group began in 1961 when she joined the board of Lakmé

e4m Staff Dec 5, 2025 11:54 AM

Sunscreen?blur=25

Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign

Soumya Gawri Nov 7, 2025 8:25 AM

Cosmetics?blur=25

From aspirational promises to ingredient-driven narratives, Indian beauty brands are rewriting the rules of creative communication by putting science at the centre of storytelling

Aryendra Khan Sep 22, 2025 8:31 AM

Lakmē Be-Jewel Collection?blur=25

Lakmē Be-Jewel redefines maximalism as soft glam, with diffused shimmers in jewel inspired tones

e4m Staff Sep 16, 2025 4:53 PM

House of Lakmē, Aneet Padda?blur=25

The collaboration reflects Lakme’s strategy to connect with the GenZ

e4m Staff Sep 15, 2025 11:12 AM

Labubu Trend?blur=25

Celebrities quietly fuel global craze for Labubu dolls by integrating them into everyday style

Shalinee Mishra May 30, 2025 9:14 AM

sunscreen?blur=25

These changes include, but are not limited to, removing the term “online bestseller” and altering the color of the product packaging featured in the ad

e4m Staff Apr 17, 2025 3:25 PM

sunscreen?blur=25

A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts

Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM

lakme?blur=25

Court grants HUL a day to respond; Mamaearth seeks ad takedown across all platforms

e4m Staff Apr 16, 2025 1:19 PM

mamaearth?blur=25

In a now-deleted LinkedIn post, Alagh, the co-founder of Honasa Consumer Ltd., accused Hindustan Unilever-owned Lakmé and Sunsilk of copying product formulations and packaging

Soumya Gawri Apr 15, 2025 2:42 PM

pitch top 50  brands?blur=25

Disney Hotstar, Amazon India, Asian Paints, Byju's and Nykaa among key winners across 10 categories

exchange4media Staff Nov 29, 2022 8:03 PM

Ananya Pandey?blur=25

Lakme has collaborated with the actress due to her quirky, cute and charming demeanour that appeals to Gen Z audience

exchange4media Staff May 30, 2022 12:25 PM

Madhav Sheth?blur=25

Realme India CEO Madhav Sheth says their marketing communication is not only based on sustainability but design and technology as well, and depends on the consumer they are talking to

exchange4media Staff Mar 24, 2022 8:23 AM

Lakme Salon?blur=25

This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments

exchange4media Staff Sep 6, 2021 12:45 PM

Samyukta Iyer?blur=25

In the past she has been part of brands like Asian Paints, Frooti, Appy, Digene, Vaseline, Lakme and Baskin Robbins.

Ruhail Amin Jul 1, 2021 10:25 AM

BARC?blur=25

Reckitt continues to top the list of top ten advertisers, whereas Lizol continues to be the leading brand

exchange4media Staff Apr 23, 2021 8:28 AM

BARC?blur=25

As per the weekly data, Lizol maintained its number one position this week as well

exchange4media Staff Apr 9, 2021 3:53 PM

rohit ohri?blur=25

The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office

Neeta Nair Jan 28, 2021 8:53 AM

fashion week?blur=25

Chicnutrix to provide skincare and hair nutrition solutions for all participants

exchange4media Staff Oct 19, 2020 4:15 PM