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Siddharth

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal 1 hour ago

BARC

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff 1 hour ago

Influencer marketing

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza 1 hour ago

TAM AdEx

During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.

Moumita Bhattacharjee 1 hour ago

Haresh Nayak Posterscope

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur 1 hour ago

SonyLIV

The live streaming platform is said to be in the process of rolling out a new visual identity and re-branding itself after Danish Khan took charge as the Business Head

Misbaah Mansuri 2 hours ago

Crompton Air Buddy

The film by Schbang highlights Air Buddy's ability to provide 'sweat-free' cooking without disturbing the gas flames of the stove

exchange4media Staff 1 day ago

Ellementry Festive Campaign

The campaign highlights how Ellementry products blend form and functionality – making them the most thoughtful and beautiful gifts this festive season

exchange4media Staff 1 day ago

Haier Silent Performer

The TVC, conceptualised and created in collaboration with Famous Innovations will be rolled out across all leading TV channels across genres

exchange4media Staff 1 day ago

Tata Sampann

Apart from the Leo Burnett India campaign, the brand has co-created exclusive Diwali recipes with celebrity chef Sanjeev Kapoor

exchange4media Staff Oct 19, 2019 9:23 AM

e4mrecap

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 19, 2019 9:21 AM

Whirlpool

The 'Every day, care' TVC is built around a narrative exploring different facets of care

exchange4media Staff Oct 19, 2019 8:58 AM

Virender Sehwag Star Sports

Bangladesh tour of India consisting of 3 T20Is and 2 Test matches begins on 3rd Nov 2019 and will be broadcast on the Star Sports Network and Hotstar in Hindi, Tamil, Telugu, Kannada and Bangla

exchange4media Staff Oct 19, 2019 8:50 AM

Cartoon

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Oct 19, 2019 8:42 AM

Diwali

The film highlights how gifting spreads positivity, brings a smile, spreads cheer and lifts spirits

exchange4media Staff Oct 19, 2019 8:39 AM

Akshay Kumar Honda Activa

The campaign has been conceptualised by Dentsu One and aims to highlight the unique feature of eSP technology i.e. 'silent start'

exchange4media Staff Oct 19, 2019 8:24 AM

Sleep

Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India

Christina Moniz Oct 19, 2019 7:52 AM