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The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan 1 hour ago

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy 1 hour ago

Viacom18's Colors Tamil has completed one year. Ravish Kumar, Head, Regional Entertainment, Viacom18, talks about the channel’s journey, factors that led to its growth, marketing plans and more

Neethu Mohan 1 hour ago

The idea behind #GoSafeOutside campaign was to innovate while bringing about a change, explains Nayak, CCO, Ogilvy Mumbai

Noel Dsouza 1 hour ago

Former J&K Minister and Chairman of People's Conference Sajjad Lone spoke about the role of media in conflict zones at the conference

Ruhail Amin 2 hours ago

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan 2 hours ago

Parle Products has promised to revive the childhood candy of kids from the 90s if fans are able to crowdsource 10,000 retweets

exchange4media Staff 2 hours ago

Sandeep Juneja, Vice President - Commercial, DHL Express India, talks to exchange4media about the challenges of advertising a logistics brand to consumers

Venkata Susmita Biswas 2 hours ago

Recently launched by Future Consumer Ltd, Think Skin aims to influence consumers to upgrade from using a soap to a body wash

exchange4media Staff 15 hours ago

The live billboard, conceptualised by MTV and executed by Zenith, was placed at a thrilling height of 35 feet in Chitrakoot area in Andheri, Mumbai

exchange4media Staff 15 hours ago

Vaidyanathan will be based in Dubai; prior to this he was the Deputy Head of Marketing

exchange4media Staff 16 hours ago

Tathaastu sitcom consists of six episodes that revolves around employees and their bizarre & humorous encounters in delivering happiness & fulfilling the wishes of their customers

exchange4media Staff 16 hours ago

Campaign based on fictional character Leslie Knope a hit on Instagram 

exchange4media Staff 17 hours ago

Localised campaign is custom made; hoardings have been put up at several key points

exchange4media Staff 17 hours ago

Featuring social media influencer & theatre actor Shibani Bedi, the bold and quirky video encourages women to adopt menstrual cups as their go-to feminine hygiene solution

exchange4media Staff 17 hours ago

Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey

exchange4media Staff 17 hours ago

Host Maniesh Paul to decode the science behind the most bizarre and viral misadventure videos

exchange4media Staff 18 hours ago

The 20 under 20 campaign was executed by Buzzoka, a influencer marketing company

exchange4media Staff 18 hours ago

In an email to his colleagues, Mahesh wrote about his 13 year stint at Greynium and expressed gratitude towards his employees

exchange4media Staff 19 hours ago