We speak to Agarwal, Managing Director, Asia Pacific, InMobi, in part seven of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 18, 2021 8:07 AM

With the world’s most popular football property, Premier League set for an August 14 kick off, we take a closer look at the platform and examine what the property and its fans have to offer brands 

Christina Moniz Jul 12, 2021 5:14 PM

The new campaign, which is part of the annual IPL campaign, is an extension of the brand’s umbrella thought - "Kya plan hain"

exchange4media Staff Oct 31, 2020 8:03 AM

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM

The two brands come together for the fourth season running

exchange4media Staff Oct 22, 2020 4:38 PM

The first commercial has gone live digitally and will be spread across a mix of Facebook, Instagram and OTT platforms

exchange4media Staff Sep 28, 2020 8:05 PM

Through the mobile-only campaign, the brand leveraged InMobi Audiences to spread the word about COVID precautions in the early days of the lockdown

exchange4media Staff Aug 28, 2020 3:54 PM

The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature

exchange4media Staff May 23, 2020 9:58 AM

Gurpreet Singh, Head Marketing, United Breweries shares insights on the partnership with the Indian Derby, its new campaign and more at the announcement of Kingfisher Ultra Derby’s 5th edition

Noel Dsouza Jan 27, 2020 8:27 AM

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff Jan 18, 2020 8:08 AM

Gurpreet Singh, Head - Marketing, United Breweries Ltd, talks about the idea behind introducing Witbier under the brand’s Ultra portfolio, marketing strategies & plans ahead

Neethu Mohan Dec 16, 2019 9:23 AM

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Kingfisher has revamped its signature Oo La La La Le O by making the cricketers tune themselves to the rapped signature jingle of Kingfisher together

exchange4media Staff Apr 17, 2019 4:49 PM

Campaign gets over half a million views in 48 hours, over 70,000 shares; microsite got over 34,000 registrations for samples and prank was trending on WhatsApp

exchange4media Staff Apr 1, 2019 7:37 PM

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri Jan 24, 2019 8:09 AM

He is said to be considering various offers and will take a decision soon

exchange4media Staff Aug 13, 2018 8:54 AM

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

exchange4media Staff May 22, 2018 9:45 AM

The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

The King of Good Times, Kingfisher premium today announced their association with FC Goa and Bengaluru FC

exchange4media Staff Nov 16, 2017 9:09 AM