As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff Jan 18, 2020 8:08 AM

Gurpreet Singh, Head - Marketing, United Breweries Ltd, talks about the idea behind introducing Witbier under the brand’s Ultra portfolio, marketing strategies & plans ahead

Neethu Mohan Dec 16, 2019 9:23 AM

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Kingfisher has revamped its signature Oo La La La Le O by making the cricketers tune themselves to the rapped signature jingle of Kingfisher together

exchange4media Staff Apr 17, 2019 4:49 PM

Campaign gets over half a million views in 48 hours, over 70,000 shares; microsite got over 34,000 registrations for samples and prank was trending on WhatsApp

exchange4media Staff Apr 1, 2019 7:37 PM

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri Jan 24, 2019 8:09 AM

He is said to be considering various offers and will take a decision soon

exchange4media Staff Aug 13, 2018 8:54 AM

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

exchange4media Staff May 22, 2018 9:45 AM

The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

The King of Good Times, Kingfisher premium today announced their association with FC Goa and Bengaluru FC

exchange4media Staff Nov 16, 2017 9:09 AM

The account will be handled out of the agency’s Bengaluru office. KF Ultra Max was launched in 2014 and JWT is the incumbent agency

exchange4media Staff Nov 29, 2016 9:16 AM

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

exchange4media Staff May 17, 2016 3:19 PM

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

Beer fans were urged to come up with an imaginative, quirky invention or a gadget, infused with the key element –Kingfisher Beer

exchange4media Staff Aug 11, 2015 1:55 PM

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth

Deepa Balasubramanian Sep 8, 2014 8:10 AM

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM