jewellery-brand
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players
Sunidhi Vijay Apr 6, 2026 9:14 AM
Prashant Awasthi, CMO at Kisna Diamond & Gold Jewellery, says the brand’s media split is roughly 70% traditional and 30% digital, social, influencer, and AI-led platforms
Sunidhi Vijay Mar 3, 2026 8:33 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
The showcase reinforced CaratLane’s commitment to redefining fine jewellery for modern lifestyles
e4m Staff Feb 22, 2026 3:00 PM
Ethera is a Bengaluru-based laboratory-grown diamond jewellery brand
e4m Staff Feb 10, 2026 12:19 PM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
Ranbir Kapoor’s role will focus on strengthening the brand’s visibility nationally
e4m Staff Jan 22, 2026 4:45 PM
Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group
e4m Staff Jan 16, 2026 4:09 PM
Previously, Apurv Singh has worked with the TATA Group, Reliance Brands Limited, Godrej Properties, among others
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Shahid Kapoor and Mira Rajput Kapoor will lead KISNA’s campaign featuring the new tagline ‘Khushi Ke Har Pal’
e4m Staff Nov 28, 2025 1:37 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
The campaign draws inspiration from the everyday moments that define the spirit of the festival
e4m Staff Oct 26, 2025 8:00 AM
The campaign tells the story of a visually impaired brother expressing his gratitude and love for his sister
e4m Staff Oct 22, 2025 2:50 PM
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
Pooja Yadav Oct 22, 2025 9:04 AM
‘Swa’s philosophy ‘As Real As You’ deeply resonates with who I am’, says Preity G Zinta
e4m Staff Oct 16, 2025 12:45 PM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
The association will soon come alive through an integrated global campaign
Platinum GuiId International India’s men’s jewellery brand has unveiled a fan-first campaign that takes its association with MS Dhoni to the next level
e4m Staff Oct 7, 2025 12:45 PM
Vaani Kapoor will champion Lukson’s signature lab-grown diamond and vermeil collections, and will be seen in festive and occasion-driven campaigns starting this season
Alongside the launch of its brand film, Forevermark Diamond Jewellery inaugurated its first flagship store in South Extension, New Delhi, and unveiled new collections featuring contemporary designs
e4m Staff Sep 25, 2025 12:40 PM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
The AI actor - Naisha Bose - features in a campaign launched for Kalon Art Jewellery
e4m Staff Apr 22, 2025 12:40 PM
Southern jewellers amp up strategic offers and design innovations to attract conscious buyers seeking versatile designs and counter the dampener of high gold rates
Jagruti Verma Oct 30, 2024 9:07 AM
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity
exchange4media Staff Apr 24, 2023 1:00 PM
Nagar, who joined BlueStone as an AVP, marked 10 years with the venture earlier this week
exchange4media Staff Dec 13, 2022 4:09 PM
The ad campaign has been released in English, Hindi and other regional languages
exchange4media Staff Oct 3, 2022 8:39 AM
The rap anthem stars company employees in their natural element
exchange4media Staff Jul 11, 2022 8:50 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times
Shantanu David Nov 3, 2021 8:31 AM
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
exchange4media Staff Nov 2, 2020 3:23 PM
Forevermark has launched numerous initiatives to ensure responsible business practices
exchange4media Staff Jun 5, 2020 12:00 AM
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
exchange4media Staff Jun 3, 2020 8:37 AM
Through this musical initiative, the campaign aims to spread hope, faith & love during the Coronavirus crisis
exchange4media Staff Apr 25, 2020 8:00 PM
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
exchange4media Staff Mar 17, 2020 2:34 PM
The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day
exchange4media Staff Jan 25, 2020 4:05 PM