Jewellery brand unveils campaign with AI actor
The AI actor - Naisha Bose - features in a campaign launched for Kalon Art Jewellery
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Published: Apr 22, 2025 12:40 PM | 1 min read
KALON ART JEWELLERY, Hyderabad's jewellery brand, has unveiled a collaboration with AI actor Naisha Bose.
The campaign, titled #KalonXNaisha, introduces KALON ART JEWELLERY’s “Wildfire” collection.
“With Naisha Bose, we've found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Samyuktha Vallur, Creative director & founder at KALON ART JEWELLERY. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we're proud to lead the conversation by embracing AI to connect with the next generation of consumers.”
Produced by Amazing Indian Stories (AIS)—the pioneering AI content studio behind Naisha’s upcoming feature film—#KalonXNaisha captures Naisha’s digital charisma through immersive AI-driven storytelling.
The team at AIS added, “KALON ART JEWELLERY’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”
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