integrated
At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer's head
She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
Sanyukta brings two decades of corporate and technology communications experience across India and Southeast Asia
e4m Staff Aug 26, 2026 2:47 PM
Prior to this, Khan was Digital Director at digital marketing firm First Page
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
e4m Staff Aug 21, 2026 1:33 PM
Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership
e4m Staff Aug 20, 2026 1:05 PM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
Prior to this, JT Waszkowski was with Creo as Director, Account Management
He will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India
e4m Staff Aug 12, 2026 7:48 AM
Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner Group also strengthens its leadership team with three senior appointments
e4m Staff Aug 11, 2026 3:49 PM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
The agency will lead brand strategy, creative, social media and performance marketing for the online-first automotive services platform
e4m Staff Aug 11, 2026 10:33 AM
She will be based in Bengaluru and report to Amitabh Sreedharan, EVP – Growth, and Santosh Kumar, COO, INNOCEAN Worldwide India
e4m Staff Aug 10, 2026 11:28 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
Her departure comes just months after Cheil X announced an internal leadership reshuffle that elevated her from the role of VP to Head of its Delhi operations
Media Mantra becomes first Indian independent PR firm to expand to Australia
Wavemaker will lead the brand's end-to-end media strategy, planning and investment across digital and offline channels
Sunil Manhas has worked across sectors including FMCG, technology, consumer durables, automotive, beverages and BFSI
Shetty's move also marks the end of an almost seven-year stint with JioStar, where he served as Executive Vice President – Ad Sales
While Sandeep Kumar Singh joins as Vice President - Sales, Amit Kishore Gupta appointed General Manager - Sales (North) and Darshan Pitale as AVP - Sales (West)
e4m Staff Aug 3, 2026 11:46 AM
Prior to joining Pune Times Mirror, Nirmal Shah served as Revenue Head - Digital at Zee Media
e4m Staff Jul 31, 2026 11:18 AM
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Imran Fazal Jul 29, 2026 11:48 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together
Shagun Walia Jul 23, 2026 11:53 AM
Before joining Ashwin Sheth Group, he held senior positions at Nahar Group
e4m Staff Jul 21, 2026 9:24 AM
Faisal Siddiqui has over 23 years of experience in television advertising sales and media management
e4m Staff Jul 20, 2026 4:04 PM
Prior to this, Jhawar was with Godrej Consumer Products Limited for over 11 years
She will oversee external and internal communications, media relations, and reputation management across the Indian subcontinent
e4m Staff Jul 20, 2026 11:24 AM
Multiple industry sources told e4m that the company has invited several of the country's top advertising and media agencies to compete for the consolidated business
Imran Fazal Jul 20, 2026 8:39 AM
Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 12:49 PM
In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale
Ruhail Amin Jul 9, 2026 6:19 PM